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Harshita Lal
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Product Marketing Manager, WebEngage
Harshita is a product marketer with a knack for storytelling, sharp communication, and positioning products for success. With 4+ years of experience, she excels at bridging the gap between brands and their audiences. Outside work, she’s all about discovering new cafés, travel destinations, and binge-worthy shows.
Articles by Harshita Lal
7 Mins Read
17th October, 2024
Navigating the world of SMS marketing can be tricky, especially when new guidelines are introduced. …
5 Mins Read
25th September, 2024
As a marketer, you know that data drives everything—performance insights, personalized campaigns, an…
5 Mins Read
19th August, 2024
A single moment of personalized engagement can make all the difference. Curious how?
Picture this: A…
3 Mins Read
13th August, 2024
Monsoon rain breathes new life into everything it touches ✨. It’s like that moment when your garden,…
6 Mins Read
8th July, 2024
Imagine having the power to truly understand your customer base, segmenting them in a way that revea…
4 Mins Read
5th July, 2024
Did you know — Companies investing in advanced data analytics tools are levelling up their customer …