Lisa
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Content Marketer, McEwen’s Media
Lisa is a WebEngage Blog contributor, freelance journalist, and co-owner of a media company, McEwen’s Media.
Articles by Lisa
12 Mins Read
13th October, 2019
What do you think is the number of apps on Google’s Play store & Apple’s App store t…
12 Mins Read
16th November, 2017
In a constant tussle between in-app vs push notifications, targeted marketing is most effective with…
10 Mins Read
14th March, 2018
Why automated email campaigns are beneficial
Is your company using automation to send email campaign…
10 Mins Read
20th August, 2017
Table Of Contents:
1. Blasting
2. Sending too frequently
3. Not optimizing marketing for mobile devi…
20 Mins Read
13th August, 2017
Table of Contents:
1. What is Micro-Segmentation marketing?
2. The Different Types of Customer Micro…
12 Mins Read
28th February, 2017
Triggered emails
The value of using automated emails—those triggered by customer actions, such as a …
