Articles by Lisa

12 Mins Read

13th October, 2019
What do you think is the number of apps on Google’s Play store & Apple’s App store t…

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14th March, 2018
Why automated email campaigns are beneficial Is your company using automation to send email campaign…

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20th August, 2017
Table Of Contents: 1. Blasting 2. Sending too frequently 3. Not optimizing marketing for mobile devi…

14 Mins Read

13th August, 2017
Table of Contents: 1. What is Micro-Segmentation marketing? 2. How do you create Micro-Segments in m…

12 Mins Read

28th February, 2017
Triggered emails The value of using automated emails—those triggered by customer actions, such as a …
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