Preetika Mehta spearheads the digital and e-commerce marketing efforts at Crompton Greaves Consumer Electricals, based in Mumbai. She has an extensive experience of 13+ years across diverse media- print, radio, digital, and more. She’s also done a short stint in sales in the BFSI industry and holds a proven track record in handling data-driven marketing campaigns end-to-end. As a dedicated marketer, she has always been keen on building long-term customer relationships by bridging the gap between consumer needs and brand goals.