Tanya Chhateja
Linkedin
Product Marketing Manager, Webengage
Tanya is a product marketing professional with over 4 years of experience in content, and digital marketing for B2B and B2C brands. She has deep interest in the topic of consumer retention and loyalty. She is an avid reader and spends her free time reading books, and traveling.
Articles by Tanya Chhateja
5 Mins Read
27th June, 2023
As a marketing manager, you are likely responsible for overseeing multiple campaigns, channels, and…
7 Mins Read
20th December, 2022
Personalization is not new. While in 2003, a simple first name personalization may have been a wow f…
6 Mins Read
16th December, 2022
2022 was a year full of new milestones for us – we kicked off with Engagemint’22, our flagship event…
7 Mins Read
12th December, 2022
Like driving a Tesla on autopilot, machine learning has facilitated marketing efforts with improved …
6 Mins Read
15th September, 2022
Online purchases this year account for 21% of total sales, growing by ~18% from 2019 and, therefore,…
7 Mins Read
10th September, 2022
You come across an irresistible pair of shoes while browsing on an app, which you save for a later p…
