We’ve built a custom integration with Branch that can be enabled by configuring WebEngage as a partner in your Branch dashboard. Once connected, you will be able to:
- View Acquisition Details under each User Profile
- Segment User by their Acquisition Source
Benefits
Attribution Data Sync
Import attribution data from Branch into WebEngage. This data includes information on user acquisition sources, campaigns, and channels, which helps in understanding the origin of your users and their interaction patterns with your app or website.
Enhanced Segmentation
Utilize Branch’s detailed attribution data to create more refined user segments within WebEngage. This enables you to target users more effectively based on their acquisition source or the specific campaign that brought them in.
