Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.

We’ve built an out-of-the-box integration with Mixpanel that enables you to export Cohorts as Static Lists in your WebEngage dashboard. This is ideal for:

  • Driving retention-led growth by activating dormant customers, promoting repeat purchases, driving platform engagement & content consumption.
  • Engaging cohort users with highly targeted & personalized messages through their preferred channel.

 

Capabilities

 

Track User Events

Capture user events and activities on your website or app using Mixpanel and send this data to WebEngage for targeted engagement campaigns.

Sync User Data

Sync user profiles and attributes from Mixpanel to WebEngage to create more personalized and segmented campaigns.

Campaign Tracking

Link user actions to campaigns from WebEngage, tracking metrics like sign-ups after promotional emails or engagement with push notifications.

Join the ecosystem, become an
integration partner with us!

Build and publish your own integration on the WebEngage App Marketplace
and cater to your unique business needs.

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