Most Recommendations are either too generic (Top Items) or too opaque (Personalised). And more often than not, marketers find themselves looking at their recommendation widgets thinking: “This doesn’t feel relevant. And I can’t even explain why it showed up.” While both, Top Items and Personalized Recommendations are useful in their own way; they miss a core theme – they aren’t context-aware. Personalized recommendations excel at behavioral patterns, but they’d deliver the same results whether it’s Arjun in Mumbai or Simone in London. Collections makes your Recommendation location aware in this case. With Collections, you’d be able to recommend “popular items” in e-commerce with range filters in a certain geography or “popular restaurants” in a certain area or “coupon codes you can redeem at shops near you”.
Collections is a real-time curation layer that works alongside your existing recommendations. While Top Items and Personalized Recommendations continue driving discovery and behavioral patterns, Collections adds campaign-aware, context-driven control to your recommendations.
