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Explore the latest feature rollouts, product enhancements, SDK updates, UI/UX improvements and other critical updates designed to make your goals more achievable and your journey with WebEngage smoother than ever!
WebEngage SDK 4.17.1 is now available, updated to support play-services-location version 21.3.0 for enhanced geofencing and location tracking. We recommend upgrading to the latest play-services-location version. Compatibility guidelines:
We’re thrilled to introduce Fallback Recommendations! This feature lets you define up to three fallback options for recommendations, offering flexibility and control. Each fallback can be of a different type or use a different event, ensuring seamless alternatives when primary recommendations don’t apply. For instance, if the primary recommendation is “Personalized” based on “Product Purchase,” the fallback can be “Static” or another “Personalized” option based on events like “Added to Cart.”
We’ve added AMP email support for Self-Serve ESP. Please refer to the updated self-serve.
AMP emails are now supported for SparkPost, SendGrid, AWS SES, Netcore, Self-Serve, and Private ESPs.
The User Listing Page has been enhanced for usability and improve the overall user experience, making it easier to sort and filter data.
We’ve introduced a new ‘Template Library’ that simplifies selecting email templates. This library consolidates all pre-built templates (Drag n Drop, AMP HTML, Custom HTML) into a single place with a filter-based selection process. It improves the template search experience, making it easier to find and use the right template for your campaigns.
The NPS (Net Promoter Score) Rating is now available as a ready-to-use template for In-App Campaigns! Easily customize the pre-built HTML template to fit your campaign needs. Plus, every NPS submission triggers a Custom Event, allowing for deeper insights.
We’ve made it easier for service providers to onboard as RSPs on the WebEngage dashboard with the release of Self-Serve and Private documentation. This follows our RCS channel launch with Sinch RSP.
You can now send test In-app notifications before before launching your campaigns. Previously limited to UI reviews, this update allows you to experience how the notification will appear to your end users.
We’ve updated the media upload size limits for images, videos, and documents in the WhatsApp CRUD on the Message page, bringing them in line with Meta’s latest guidelines.
Our Day-wise Data Breakdown reports now align with the Summarized Reports (Week-wise, Month-wise, and 30-day Rolling Window) introduced earlier, which include updated columns.
*This feature is access-controlled.
Create and submit WhatsApp message templates for approval directly from the WebEngage dashboard—no need to visit the WSP dashboard anymore! Choose from two options:
Add Template: Upload an already whitelisted template from the WSP dashboard
Create Template: Create and submit templates for approval directly within WebEngage.
Plus, track the approval status in real-time— directly on our dashboard.
This update lets users select “Completion Time” and “Split By” options during funnel creation. This provides deeper insights into how long it takes for users to complete funnel stages. It also allows performance breakdowns by categories like device, location, or custom user segments.
Previously, funnel steps were automatically named after the events. With this update, users can label each step to align with specific goals or metrics, allowing for clearer analysis and understanding of funnel performance.
This update enhances user interaction with funnel analytics by introducing a more streamlined experience. Key actions like deleting, duplicating, and renaming funnel steps, as well as filter options, are now conveniently grouped under the three-dot action button.
RCS transforms your communications with rich, interactive features. Unlike traditional SMS, RCS lets you send multimedia messages, include buttons for quick actions, and personalize interactions. Boost user engagement with dynamic content like images, carousels, and forms directly in their messaging apps.
This upgrade to our Recommendation feature gives you complete control over what your users see. Craft highly personalized product suggestions based on specific customer segments or behaviors, making your suggestions more relevant and engaging.
Transform how you showcase products with our new Carousel template. Display up to 10 customizable cards in a smooth horizontal scroll carousel. Choose between images or videos to captivate your audience and make it easy for low-intent customers to explore your offerings.
With Catalog Relays, effortlessly send timely notifications by uploading your catalog updates. This feature connects your inventory changes directly with customer communications, ensuring your messages are relevant, engaging, and lead to enhanced campaign effectiveness.
Customize your CTAs more flexibly than ever, integrating various button types into your messages. This enhancement boosts your messaging impact and conversion rates by offering more control over how you guide users toward action.
Effortlessly export events from WebEngage to Amplitude, Mixpanel, and AWS S3. Connect with simple credentials, set your export frequency, and choose your data type. Perform cross-platform analysis, data backup, custom reporting, and more. Let our integrations handle all your data needs!
The Program helped us scale our business faster and bring down acquisition costs with time.
Ankit Agarwal
Founder, PHOOL
