Email preheaders are now customizable! Instead of automatically capturing the first line of your email body, create catchy phrases that summarize your message right in the inbox.
Product Releases
What’s new on WebEngage?
Explore the latest feature rollouts, product enhancements, SDK updates, UI/UX improvements and other critical updates designed to make your goals more achievable and your journey with WebEngage smoother than ever!
Release Categories
- July 2023
Customize Email Pre-header
- Campaign Orchestration
- Campaign Personalization, Email
- June 2023
Custom Alert: Enhanced Event Tracking and Real-time Alerts
Set up alerts for specific events you want to track and monitor important metrics closely. Receive instant notifications whenever there’s a deviation from your set thresholds, ensuring you never miss a critical change. Multiple users can subscribe to the same alert, and you can even mute alerts to reduce noise.
- Customer Data Platform
- Custom Alerts
- June 2023
Run Inline Campaigns On Your Website Using Dynamic Elements
You can now run campaigns on dynamic elements within your Web In-line Content! Previously, certain constraints limited our ability to achieve specific use cases based on how clients’ websites were configured. With this enhancement, you can leverage dynamic elements to create more engaging and effective campaigns.
- Web Personalization
- Campaign Personalization, Web In-line
- June 2023
Add Third Button To Android Push Notifications
Now, you can add up to 3 buttons in your Android Push notifications, offering more flexibility and interactivity for your users.
- App Personalization
- Android, CTAs, Push Notifications
- June 2023
Mobile Push Impressions: Added to Campaign Overview and Listings Page
Mobile Push impressions metrics are now shown on the top cards on the Campaign Overview and Campaign Listing page. This enhancement allows for quick tracking and analysis of Mobile Push campaigns.
- Analytics & Reporting
- Push Analytics, Push Notifications
- May 2023
Show Your Mobile Push Notifications In The App Notification Inbox
With this feature, send a copy of Mobile Push notifications directly to your app’s notification inbox through our APIs and SDKs. Ensure that even if notification is dismissed or undelivered due to restrictions or battery optimizations, the content remains accessible in the inbox. Additionally, you can track clicks and conversions in your Push campaign stats, making your campaigns even more effective!
- App Personalization
- Push Notifications
- May 2023
SDK Authentication for Enhanced Security
We’re excited to introduce SDK authentication, a vital step in verifying the identity of the SDK communicating with our platform. This process ensures that only authorized apps can access the WebEngage API, protecting user data and sensitive information from unauthorized access.
- Customer Data Platform
- SDK Authentication
- May 2023
Multi-Event Analytics
You can now analyze multiple events at the same time to identify correlations, identify patterns, and gain deeper insights into user behavior across these events, all in one place. Our latest update includes an enhanced Event Analytics UI featuring user-friendly graphs for a more intuitive experience.
- Analytics & Reporting
- Advanced Analytics, Event Analytics
- May 2023
Web Push Notification Support For The Safari Browser
With recent updates in macOS (v13+) and iOS (v16.4+), WebEngage now supports Web Push notifications on Safari browser version 16 and above. Similar to Firefox, users will need to complete a multi-step opt-in process to receive notifications.
- Web Personalization
- Web Push
- April 2023
Trigger Journeys with Refreshing Lists and Predictive Segments
Exciting news! You can now have users enter or exit a journey based on their membership in a refreshing list or predictive segment. This feature is available for all customers in the US and IN data center.
- Campaign Orchestration
- Journey Designer, Predictive Segments, Refreshing Lists
- April 2023
Now Run In-line Personalization Campaigns On React Native Apps
React Native users can now run App In-line campaigns. To enable this feature, update your React Native SDK to version 1.3.0 and integrate the new Personalization SDK into your app.
- App Personalization
- Inline In-App Campaigns
- April 2023
Unifonic Is Now Supported As A SMS Service Provider
Unifonic is now available on WebEngage as an SMS Service Provider. You can now find Unifonic listed under ‘Available SMS Service Providers (SSP)’ for seamless messaging campaigns.
- Integrations & Extensions
- SMS Service Providers (SSP)
- April 2023
Predictive Segments
Create segments based on user likelihood to perform certain actions in the future. Using WebEngage’s AI-driven analysis, users are grouped into 3 categories—Most Likely, Moderately Likely, and Least Likely—based on their predicted behavior. It’s a powerful way to stay ahead and tailor your campaigns effectively!
- WebEngage AI
- Predictive Segments
- April 2023
Increased List Selection Support
Perform advanced segmentation using a combination of live segments, static lists, refreshing lists, and predictive segments while sending your campaigns. Access this feature in the ‘Audience selection’ part of campaign creation.
- Customer Segmentation
- Lists, User Segmentation
- April 2023
Refresh Your Lists: Periodically or On-demand
You can now refresh your criteria-based lists either on a daily, weekly, or monthly basis, or manually whenever needed. In addition, new columns (Type, Source, Last Refresh) have been added for better visibility.
- Customer Segmentation
- Lists, Refreshing Lists
- March 2023
In-line Content Campaigns Now Available For Flutter Apps
Great news for Flutter users! You can now run App In-line campaigns using our Flutter SDK. Simply update to version 1.2.3 and follow the steps in our knowledge base to get started.
- App Personalization
- Inline In-App Campaigns
- March 2023
Support for Excluding Products from Recommendations
Create more personalized recommendations by excluding specific items from being suggested to users. With the new “Exclude Event” option in the recommendation UI, you can select an event like ‘Purchased’ to exclude items based on past user behavior.
- WebEngage AI
- Catalog and Recommendation, Recommendations
- February 2023
Introducing Universal & Custom Control Group
We’ve taken a big step forward in campaign measurement with the launch of Universal and Custom Control Groups. Unlike the traditional method, where a portion of users is randomly excluded when sending a campaign, you can now create control groups across your entire user base.
- Campaign Orchestration
- Control Groups, Universal Control Group
- January 2023
Catalog and Recommendation: Instant Enablement
Enabling Catalog and Recommendations just got easier! You can now activate these features instantly through the Super Admin panel, without needing manual backend approval.
- WebEngage AI
- Catalog and Recommendation
- January 2023
Export Campaign Stats via FTP/SFTP
You can now export your campaign stats report directly to an FTP/SFTP server, making it easier to manage data. This comes in addition to our existing options of exporting to email or public HTTP endpoints.
- Customer Data Platform
- Campaign Data, Data Management
