Send hyper-personalized promotional campaigns, even on WhatsApp

9th December, 2020

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Hey Reader,

We hope that our weekly tips have been helpful for you in solving important use cases using various features on the WebEngage dashboard. Here’s your latest Tip of the Week from EngageClass! We’re sure you’ll enjoy reading and implementing this one!

Send hyper-personalized promotional campaigns, even on WhatsApp

Problem Statement

A majority of our customers have been leveraging WhatsApp as a part of multi-channel engagement campaigns on the WebEngage dashboard. Have you been using the channel to its maximum potential? WhatsApp can be used to send out promotional messages if your messages are hyper-personalized and contextual.

But WhatsApp message templates need approval from WhatsApp. If they find it promotional, they might reject the template straight away! So what should you do now?

We got you covered! All you need to do is work on your message template structure, and you will be good to go with your campaigns. Let’s see how 🙂

How to create and send promotional messages on WhatsApp?

WhatsApp allows you to send messages with a relatively longer character limit (4096 characters). However, it is still highly recommended to keep your messages short and crisp to convert users faster.

The idea is to frame your messages in a way where you can start with a transactional update and close your message with a promotion.

Let’s understand this through some industry-specific use-cases:

E-commerce 🛒

Retail 🛍️

OTT 🖥️

Travel ✈️

Have you tried sending promotional messages on WhatsApp using the WebEngage dashboard?

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So, what are you waiting for? Start sending promotional messages on your users’ favorite channel of communication.

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Got questions? Please feel free to drop in a few lines at support@webengage.com or get in touch with your Account Manager in case you have any further queries.