About almatar
Founded in 2017, the almatar app is your unrivaled platform for a delightful travel experience. We are a progressive Saudi newborn to the Online Travel Agency (OTA) industry, fueled by the team’s passion and their beloved customers’ immense support. Hence, they are remarkably expanding in the market.
Through the almatar app, one can make hotel and flight reservations in seconds. Their integrated services are available bilingually for a seamless 24/7 booking experience.
almatar’s USPs:
- Comprehensive travel services, including flights, hotels, and holiday packages
- User-friendly platform and mobile app
- Excellent customer support and service
- Competitive pricing with exclusive discounts and offers
About the economy of the industry
The travel industry is rapidly evolving, with a growing demand for digital solutions that simplify booking and enhance the overall travel experience. The industry is seeing a resurgence post-pandemic, with increased focus on safety, flexibility, and personalized travel options.
About Acquisit
Acquisit is an award-winning independent growth marketing agency specializing in helping businesses achieve meaningful, sustainable online growth. Founded in 2019, the agency offers a full spectrum of digital marketing services to make brands more discoverable, connect them with the right audiences, drive conversions, and continually optimize—from performance marketing to CRO, content strategy to CRM, and all things data science.
Key Features Used:
- Journey Designer
- Push Notifications
- SMS
- User Segmentation
- Cohort Analysis
Company’s Objectives
- Enhance customer engagement and retention
- Personalize customer communication
- Increase conversion rates
- Improve the overall user experience
Company’s Challenges In Driving The Objective
- Fragmented customer data
- Ineffective customer segmentation
- Low engagement rates on communication channels
Why Did almatar Pick WebEngage?
- The almatar team chose WebEngage because of its comprehensive suite of features and its ability to integrate seamlessly with their existing systems.
- After evaluating several tools, WebEngage stood out for its user-friendly interface and powerful analytics capabilities.
- The travel services team was particularly impressed with the Journey Designer, which enabled them to create personalized customer journeys effortlessly.
Results?
The Way Forward
- Product Level: Continue refining the CRM campaign by leveraging personalized, data-driven communication tailored to Jawwak members and customer segments. Focus on sending timely notifications for exclusive travel deals, wallet points reminders, and membership benefits, ensuring messages align with user preferences and past behaviors.
- By highlighting the unique advantages of almatar, such as flexible payment options, the ‘Lowest Price Guarantee طابق,’ and ‘Golden Guarantee,’ the team wants to enhance open rates and user engagement across all tiers.
- Focus on improving CTR and user experience rather than increasing message volume.
- Introduce catalogs and more personalized recommendations.
- Target users based on their lifetime value to maximize engagement and conversions.
- Company Level: Prioritize delivering a seamless and personalized user experience by integrating key almatar USPs—like the MixFly product and almatar-exclusive pricing—into every touchpoint.
- For Jawwak members emphasize the earning and redemption of points with each transaction, positioning these rewards as an integral part of their travel planning.
- This approach will not only increase engagement but also drive loyalty, fueling the company’s growth and further establishing almatar as a leading travel platform.
We wish them all the luck, and hope to be there for every step of their journey.
