Wego is an award-winning meta-search engine and one of the largest online travel marketplaces that enables travelers to discover new destinations, compare packages, and book flights and hotel deals, and is focused on users living in the Middle East, North Africa & Asia Pacific. It also holds the #1 rank for travel bookings in Saudi Arabia.
On a mission to help people discover the actual value of travel, Wego has imagined and created some of the most well-loved products for travelers worldwide and is dually Headquartered in Singapore and Dubai, with offices in India, Indonesia, Egypt, Pakistan, and Malaysia.
Wego harnesses powerful technology that simplifies the process of searching, comparing, and booking flights and hotels across hundreds of airlines, hotels, and online travel agency websites. Wego is backed by top-tier investors, including Tiger Global, Crescent Group, Square Peg Capital, MEVP, and the MBC Group.
Ross Veitch co-founded the travel metasearch site in 2005 with Craig Hewett to give Southeast Asia its first real-time, bookable tool. At Yahoo!, he recognized the desire for travelers to research their flight and accommodation options independently and from live inventory. Veitch joined Southeast Asia operations and kick-started various initiatives, including successful search, media, commerce, communications, mobile, and community platforms.
Veitch’s passion for travel and technology were combined as he became Chief Product Officer of Wego and assembled one of the strongest web development teams in APAC today. Consecutively today, Wego is used by millions of people every month, which is why the team works tirelessly to make their end users’ experience of planning their trips as seamless as possible. The ingrained idea of the human need to travel – “why we go?” – is one that the company has woven into the name of its organization — Wego.
Their USPs are:
- Embrace diversity
- Love travel and technology
- They promote meritocracy
- Use global benchmarks
Wego is spread over 25 nationalities (out of about 200 employees)
The company prides itself on being explorers and geeks
Advancement is based on achievement and attitude, not tenure or pedigree
Wego wants to be the world’s best at what they do, not just local champions.
Objectives that Wego wanted to acheive
- To give the best possible pricing for their end-users
- To give said end users a seamless experience, as well as engagement on the application and website
Challenges Wego faced:
- Improving engagement and conversions from one-time marketing communications
- Improving engagement on the website and communication by users
- Reducing drop-offs in users completing their flight search journey
Why did Wego pick WebEngage?
- Good response time from customer support
- Wanted a single dashboard and a single tool that aided with communication, data, and insights
- Ease of use of the dashboard and its features
Download the case study to know how Wego used send intelligently through journey designer, and the dashboard analytics and segmentation on the WebEngage platform to transform their communication.