Merolagani is a fintech platform, that provides its end users with live stock quotes, news, announcements, annual and quarterly reports, analysis, and portfolio management tools. They aim to spread financial literacy, information and training to the general public about the scenario of the share markets in Nepal and the NEPSE.
Merolagani is a part of Asterisk Technology, an IT company promoted to build systems for the Nepalese capital market. The financial company intends to achieve transparency and clarity through a customer-centric approach, in which the customer’s business objectives enjoy top priority.
In a nutshell, they don’t intend just to market and sell their products and services but also to provide the best services and products that enable their customers to optimize their output and assist in attaining their goals and objectives.
Merolagani also poses as a media platform for news pieces related to the share market, corporate, automobile, and other sectors.
Merolagani provides six primary services:
- Portfolio tracker
- Analyze market
- Analyze watchlists
- Newsletters published
- Technical lesson and analysis
- Suggestions for what’s good to buy and sell
- Accuracy of information provided
- More than 80% of its predictions are accurate
- The user base of Merolagani – 36 lakhs of repeat engagers (known and unknown users)
To increase Merolagani’s active user base by retaining dormant users and sending campaigns to educate general people.
After the share market crashed, fewer people wanted to keep up-to-date with news/information related to stocks, hence:
- Getting people to engage with push/email notifications was hard
- Incentivizing people to engage with the brand became a task
- Retaining dormant users and working with their portfolios turned out to be a hurdle
- Push notifications
- Email marketing
WebEngage was the first marketing platform in use for Merolagani. The fintech brand was able to engage with the rural audience after onboarding WebEngage. Trying to reach tier 2 and tier 3 areas has always been a task, but by leveraging the dashboard analytics, journey designer, and A/B testing, Merolagani could crack through the shell.
Moreover, known and unknown users saw good engagement and conversion rates. There was increased engagement time on the website and a sharp increase in reactivating dormant users/unknown users.
They were able to track known and unknown users, understand the journey (through Paths), and devise a conversion strategy.