MrBilit Witnesses A 19% Increase In Flight Bookings Using Search And Cart Abandonment Journeys

WebEngage has enabled us to engage with our travelers personally and maximize bookings and overall revenue. The end-to-end experience that WebEngage has brought has changed the outlook and the speed at which we’ve been able to move. We wish WebEngage all the best, and we can’t wait to see what they have in store for us soon.

Author Photo

HamidReza Ashjae
Founder and CEO, MrBilit

  • Industry:

    Travel

  • Location:

    MENA

    Quick Facts

  • up symbol

    Uplift in flight search abandonment retention

  • up symbol

    Uplift in bus search abandonment retention

  • up symbol

    Uplift in train search abandonment retention

About MrBilit

Started in February 2016, MrBilit has been one of the biggest upcoming Online Travel Aggregators (OTA) in the MENA Region. The travel company has made it possible to buy plane, train, and bus tickets online simultaneously, offering users the most complete scheduled and charter flight tickets to desired destinations. Moreover, if any new flights are established through airlines, they are added immediately to MrBilit’s application.

Comparing ticket prices, departure times, and train types, as well as selecting the best option to travel, is all seamlessly possible through MrBilit’s app. Users can buy bus tickets online from travel companies, instead of calling or visiting the office in person. Additionally, users can apply various filters based on price, time, airline, flight class, etc., to classify and compare search results and buy the most suitable airplane ticket.

Initially, the travel company only catered to booking affordable plane tickets online. Since then, train and bus ticket services have been added after heightened customer interest and requests.

Objectives

To scale up their business, MrBilit had a few objectives to complete:

  • Having a marketing automation system
  • Building a full-fledged marketing team that can use and handle the dashboard with ease

Challenges

Some of the challenges that MrBilit was trying to solve were:

  • Increasing user retention
  • Correctly targeting search abandoners
  • Using multiple channels at the same time – as well as understanding the best channel for multiple segments
  • Increase organic traffic on the website

Moreover, using the WebEngage platform to its maximum potential and forming a team that formulates and brainstorms better to use marketing automation to its first degree were roadblocks that MrBilit faced.

Download the case study to know how MrBilit used WebEngage’s journey designer, data analytics as well as SMS, web push, and push notifications to scale up their business.

  • Created: 07th Sep , 2022
  • Last Updated: 21th Sep , 2022

HamidReza Ashjae

HamidReza Ashjae Founder and CEO, MrBilit

WebEngage has enabled us to engage with our travelers personally and maximize bookings and overall revenue. The end-to-end experience that WebEngage has brought has changed the outlook and the speed at which we’ve been able to move. We wish WebEngage all the best, and we can’t wait to see what they have in store for us soon.


Sounds interesting? The detailed version has some fantastic insights! 👇🏻

Download Case Study

Related Case Studies