Started in February 2016, MrBilit has been one of the biggest upcoming Online Travel Aggregators (OTA) in the MENA Region. The travel company has made it possible to buy plane, train, and bus tickets online simultaneously, offering users the most complete scheduled and charter flight tickets to desired destinations. Moreover, if any new flights are established through airlines, they are added immediately to MrBilit’s application.
Comparing ticket prices, departure times, and train types, as well as selecting the best option to travel, is all seamlessly possible through MrBilit’s app. Users can buy bus tickets online from travel companies, instead of calling or visiting the office in person. Additionally, users can apply various filters based on price, time, airline, flight class, etc., to classify and compare search results and buy the most suitable airplane ticket.
Initially, the travel company only catered to booking affordable plane tickets online. Since then, train and bus ticket services have been added after heightened customer interest and requests.
To scale up their business, MrBilit had a few objectives to complete:
- Having a marketing automation system
- Building a full-fledged marketing team that can use and handle the dashboard with ease
Some of the challenges that MrBilit was trying to solve were:
- Increasing user retention
- Correctly targeting search abandoners
- Using multiple channels at the same time – as well as understanding the best channel for multiple segments
- Increase organic traffic on the website
Moreover, using the WebEngage platform to its maximum potential and forming a team that formulates and brainstorms better to use marketing automation to its first degree were roadblocks that MrBilit faced.