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Fintech Platform Reach Finance witnesses a 2x increase in MoM repeats with the WebEngage Startup Program
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  • Industry:
    Banking & Finance
  • Location:
    Indonesia

Quick Facts

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    increase in total user signups

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    increase in average month-on-month repeat rates

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    Jump in average email open rate

"With the help of the WebEngage Startup Program, we were able to increase our email open rates, which also increased our overall conversion. We also saw a 2X increase in our month-on-month repeat rates. Tracking conversions, using different channels, and taking a data-driven retargeting approach have worked perfectly for our brand."

Sari Shaviriyani
CEO and Co-founder, Reach Finance

About Reach Finance

REACH Finance helps the Indonesian urban millennial & gen Z plan, track & achieve their goals faster and more efficiently without FOMO while maintaining financial stability in fun and enjoyable ways.

They are pioneering a groundbreaking approach by merging e-commerce with personal financial management. Imagine having your dreams within reach — whether a car, a trip, or any big-ticket item—and receiving tailored financial advice to ensure a smooth journey to your aspirations.

Reach Finance provides financial management tools to define their dreams better and offers finance options to help them reach their dreams in the best way.

Key Features Used:

  • Email
  • On-site Notifications
  • In-app Notifications
  • App Push

The WebEngage Startup Program and Reach Finance Collaboration

Why Did Reach Finance Pick WebEngage?

  1. Reach Finance lacked automation for their email marketing, and partnering with WebEngage helped with tailored email campaigns for their users.
  2. They wanted to target users more efficiently and personalize their communication for users better.
  3. The team needed a deeper insight into their user data, analytics, and behavior to optimize their product and grow their business further.

Business Objectives

  1. Drive up acquisition
  2. Drive up engagement and user retention
  3. Driving transactions in the future

Reach Finance’s Challenges In Driving The Objective

  • Lack of automated email marketing to drive down customers to the engagement funnel.
  • Low user acquisition
  • To provide seamless engagement with their users
  • Building Brand Credibility & Awareness

Result?

Results for reach finance

The Way Forward

The WebEngage Startup Program for Reach is very proactive. The partnership is ready at every hour to further enable REACH’s success:

  • They want to complete user tracking on web integration to connect all their data from different sources, enhance accuracy personalization, and reduce redundancy.
  • In addition to this, they also want to complete using WebEngage’s web push notifications to further hyper-personalize their communication.
  • The BFSI startup wants to start leveraging Facebook integrations as a channel to scale growth.
  • From increased MAUs to more user engagement and customer retention, the team wants to build more revenue-based events.

We wish them all the best in their future endeavors and hope to collaborate with them on each of their initiatives.
To implement all that Reach Finance did for their business for your own, enroll with the WebEngage Startup Program now.

Sari Shaviriyani

Sari Shaviriyani CEO and Co-founder, Reach Finance

“With the help of the WebEngage Startup Program, we were able to increase our email open rates, which also increased our overall conversion. We also saw a 2X increase in our month-on-month repeat rates. Tracking conversions, using different channels, and taking a data-driven retargeting approach have worked perfectly for our brand.”

To learn how Reach Finance is revolutionizing their email open rates, MoM repeat rates and more, download our Impact Story™ now.
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