How Wego, MENA's largest online travel marketplace, witnesses 8X boost in conversions

WebEngage is a great tool to have. It saves a lot of time. I definitely recommend it to our peers and partners in the Middle East.

Author Photo

Khader Shashaa
Senior CRM & Product Operations Manager, Wego

  • Industry:

    Travel

  • Location:

    Singapore

    Quick Facts

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    Better conversions

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    Uplift in app activation

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    Growth in user reachability

About Wego

Wego, founded in 2005, is MENA’s largest online travel marketplace that enables travelers to discover new destinations, compare packages, and book flights and hotel deals. Wego harnesses powerful yet simple technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel websites. The company is headquartered in Dubai and Singapore with regional operations in Bangalore, Jakarta, and Cairo.

Here’s how Wego overcomes various user engagement hurdles and increases its conversion rate by 8X using WebEngage solutions for Travel & Hospitality.

 

Adopting the right retention platform that meets Wego’s expectations

With an objective to offer a seamless travel booking experience to millions of users, Wego decided to adopt WebEngage’s Retention Operating System to:

  • Automate its user engagement initiatives
  • Increase its conversion rate

Here’s a glimpse of some of the use cases implemented by Wego using WebEngage. If you want to get detailed insights into Wego’s success story, you must check out the detailed version.👇

Goals

  • Engage global users with multilingual communication
  • Improve user onboarding
  • Accelerate first-time conversions

Challenges

  • Getting a comprehensive view of all users
  • Executing personalized omnichannel campaigns
  • Contextually reaching out to users at scale

Solutions:

1. Multilingual communication using WebEngage’s personalization engine

The Customer Success Manager (CSM) at WebEngage suggested that the Marketing team at Wego utilize WebEngage’s personalization engine. Acting upon the suggestion, the team at Wego configured user attributes (like email ID, language, time zone and more) on the WebEngage dashboard. These attributes are then used to personalize the communication.

The team at Wego now communicates with its users in languages like Chinese, English, Arabic, and Indonesian. Such tailor-made, multilingual communication at scale enables them to increase their user engagement and boost conversions.

2. Event-based, personalized user onboarding using engagement journeys

When faced with the challenge of tracking its users’ actions on the app, the Marketing team at Wego decided to leverage the WebEngage Journey Designer and design event-based workflows. They focus on sending value-based communication to their users across channels like Mobile Push and In-app based on their interactions with the app.

Wego guides its users to specific screens within the app and improves their onboarding experience.

3. Hyper-personalized communication at the right time, on the right channel

To accelerate first-time conversions, the team at Wego adopts a hyper-personalized engagement approach by sending dynamic push notifications. Furthermore, the team uses rich push notifications with a strong call-to-action.

If users feel inspired enough to book their vacation, they have to click on the notification and complete their booking by going straight to the booking page.

Results

The team at Wego has been able to automate its user engagement initiatives, increase its conversion rate and retain its users. They continue to deliver exceptional travel booking experiences at scale to drive business growth.

Wego boosts its conversions by 8X | Case Study

The WebEngage Effect


Khader Shashaa

Khader Shashaa Senior CRM & Product Operations Manager, Wego

WebEngage has been super helpful. We found a tool that can achieve everything we need in one place instead of subscribing to multiple tools. Now we can smoothly launch campaigns across channels just with one click. The moment we implemented WebEngage and started launching campaigns, we witnessed an 8X boost in conversion rate and 6X growth in our user reachability. WebEngage is a great tool to have. It saves a lot of time. I definitely recommend it to our peers and partners in the Middle East.


Sounds interesting? The detailed version has some fantastic insights!

Download the detailed story

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