About Wright Research
Wright Research is an investment advisory and portfolio management firm that uses quantitative research and machine learning to create equity investment portfolios to generate consistent profit in all markets.
Their portfolios have delivered excellent returns since inception and ranked among the best-performing advisors and PMSs.
Wright Research caters to thousands of customers who have had a great experience with Wright due to its exemplary performance and culture of trust.
Key Features Used:
- Journey Designer
- Web Personalization using in-line and on-site notifications
- Email, WhatsApp, SMS, push notification channels
- Segmentation
Company’s Objectives
- Boosting purchases in subscriptions
- Engaging users with an omnichannel strategy
- Increase in repeat purchases
Wright Research’s Challenges In Driving The Objective
- Capturing leads and driving them down the engagement funnel
- Sending personalized and timely updates/offers
- Lack of advanced analytics
- Scaling the number of campaigns
Solution
Kickstarting growth with the WebEngage Startup Program
With the WebEngage Startup Program, Wright Research aimed to bring personalization and a layered approach to user engagement, retention, and leveraging data to scale campaigns further and drive an omnichannel strategy.
Why did Wright Research pick the WebEngage Startup Program for its marketing automation needs?
- Wright Research’s data was in silos, spread out. Hence, the need for a Customer Data Platform (CDP) that bought all user data under one umbrella was important.
- Additionally, the fintech platform needed omnichannel marketing. WebEngage’s 12+ channels enabled them to do just that.
- The team needed better insights into user data, analytics, and behavior to optimize their product and grow their business further.
- Furthermore, they wanted to target users more efficiently and personalize their communication for users better.
Results?
To know more about how Wright Research managed to achieve its objectives, download the detailed Impact Story 🔽.
To begin your journey with the WebEngage Startup Program, apply now.
