Brands lose significant money on the table when they don’t engage users during festivals and holidays. The State of Festive Marketing Report 2024 is an easy-to-use plug-and-play guide for brands looking to engage and convert users during the festive and holiday seasons in India.

We formulated this report by consulting renowned industry insiders, 250+ brands, and shoppers who live and breathe festive marketing.

Why read the report?

India celebrates north of 1000 festivals.

This means a cause for celebration and a chance for meaningful interaction — Between brands and users.

With the festive season around the corner, brands across industries gear up for a period of festive flash sales, cheatsheets, heightened consumer activity, and potential money on the table.

For brands, marketplaces are crowded with cutthroat competition. Everyone is doing something new. Some campaigns work, but most don’t. Brands do not have the time to experiment and fail because one’s failure is another’s gain. Engaging users without overstepping their bounds is a slippery slope. The road is paved with roadblocks, both known and unknown.

Imagine if brands had a framework that laid down core principles, best practices, and user engagement trends. Brands could spend less time figuring and more time executing airtight strategies to perfection.

What’s in the report?

This report contains tried-and-tested wisdom on how users interact with festive marketing campaigns and what your brand can do to razzle and dazzle these users with such campaigns.

Here’s what you can expect:

• ABCD of festive marketing
• A plug-and-play cheatsheet
• Key statistics on channels, industries, tactics, and users
• Insider insights from top voices
• Real-life use cases with snackable examples
• Practical case studies
• Pro-tips

And if done right, untapped revenue.

Who is the report for?

• Chief Marketing Officers
• Chief Growth Officers
• Brand Heads
• Marketing managers
• Growth Leads
• Account Managers
• Retention Marketers

And anyone who wants to get festive marketing right.

Have a prosperous festive season.