Investments, Reforms, and Retention: The Secret Ingredients to GlideInvest’s Growth

Hey Reader,

When was the last time you visited a bank or contacted your relationship manager?

The growth of Fintech platforms has increased reliance on a DIY approach, but it’s not without its challenges.

Why? 🤔
Because in money matters, trust is key.

Therefore, moving the customer adoption needle can be challenging for any fintech business.

But we love a good challenge; here’s how to tackle the user engagement and retention puzzle for your BFSI and Fintech business (or lessons to learn if you don’t fall in the category):

Carving a niche and reforming investment culture
Glide Invest is a financial doctor on the rise powered by a guided investment service.

The secret ingredient(s)?👨‍🍳
What sets them apart is their reformative approach and their expertise in assisting users with investment decisions low-cost and stress-free investment decisions.

Ingredient #1 – First impressions matter
A good onboarding strategy can impact user adoption significantly. Glide Invest analyzed a 3-day window to engage with new users.

Use this ingredient to:

• Provide platform walkthroughs with the help of in-app notifications
• Identify at which step users are in the onboarding process and customize communications

Ingredient #2 – Personalize investment experience
Glide Invest personalizes customer journeys based on their risk-taking abilities, goals, and financial capabilities. It guides customers on their wealth-creation journey through online and offline advisory services, creating unique valuable experiences for them.

Use this ingredient to:

• Leverage data points to tailor each user experience
• Provide recommendations based on past purchases and other user actions

Ingredient #3 – Set up engagement loops
As a result of knowing its customers’ risk appetites, Glide Invest managed to profile its users based on their portfolios. Thus, enabling it to drive targeted campaigns and maximize cross-sell and up-sell opportunities.

Use this ingredient to:

• Identify key user actions and use automated triggers to send relevant communications
• Understand spending patterns of users and create buckets to cross-sell and up-sell

For the more curious ones, here is a detailed read on Glide Invest’s strategy.

Which strategy would you incorporate into your marketing mix? I’d love to hear about it.

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Happy Engaging!

Tanya Chhateja
Product Marketing Manager