Amp up Your Marketing Communications for Discount & Sale Season

Hey Reader,

Tick-tock goes the clock! ⏰ In just 3 days, Black Friday mania would be upon us.

Did you know, in the older days, the phrase ‘Black Friday’ was synonymous with the holiday shopping chaos owing to huge crowds, accidents, traffic jams, and shoplifting? But with the present penetration of Online E-Commerce, Black Friday is now seen as a Discount and Sale Season.

Another opportunity for businesses to increase sales, but if you find yourself knee-deep in setting up marketing campaigns, we’ve got you covered! Here are 5 strategies you can incorporate into your Black Friday communication and boost conversions for your business.

1. Create a sense of urgency in your communication

Nothing works better than the fear of missing out. An effective means to achieve this is with Timer Push Notification, to set a clear-cut time frame to create a sense of urgency and nudge users to perform specific actions. For example, you can use it to promote a flash sale or communicate the launch of an upcoming movie/series release. For more use cases and insights on this, read our blog.

2. Personalized messages are only as relevant as the data you collect

Personalization helps achieve outcomes by tailoring outreach to the user at the right moment to create memorable experiences. But, that’s possible only when the data you rely on is up-to-date and relevant to the user. You can update relevant product information such as price, quantity, and more through Catalog to send relevant, personalized messages.

For example, you can use it to fetch updated price information for a product or upload the latest reviews for the product which can be used in marketing communications. To know more, read our blog on leveraging the Catalog feature.

3. Don’t forget to deliver personalized experiences on your landing page

When you can personalize your messages, why not provide the same personalized experience on your website? Our Web Personalization engine allows you to personalize website experience for users based on custom events and user attributes. For example, based on a user’s location, you can personalize banners offering express shipping or show users the last product they viewed. To know more or get a demo, reach out at product@webengage.com.

4. Spend that marketing $$ effectively with retargeting ads on Social Media

Retargeting ads are an excellent means to reintroduce the product to customers, and social media has a significant role in this process. How exactly do you achieve this? Simple, with our Facebook Integration support. Create segments on your WebEngage dashboard and export to your respective Facebook or Google accounts to run targeted ad campaigns. For example, you can create a segment of users who made a purchase using offer/discount in the last 6 months and export it to Facebook to retarget users for Black Friday Sale. Refer to our knowledge base to learn more about Facebook Integration.

5. Ditch the ancient cart abandonment emails

Cart abandonment emails are an under-appreciated resource targeting your lowest-hanging fruit. To leverage them efficiently, we must ditch the old formats for dynamic, personalized emails. Our Recommendation engine lets you do just that- it uses user data to power your personalization strategy and enriches your communications. To know more about leveraging our recommendation engine, read our blog.

Avoid getting lost in a sea of promotional messages

While we understand the importance of engaging with your customers, building brand recognition, ensuring visibility, and developing trust is equally important. To help you achieve this, Brand Indicators for Message Identification (BIMI) is a suitable feature.
BIMI allows your brand to stand out in inboxes over other emails. This improves visibility and helps your recipient recognize it as a brand they trust. Valuable, right? Read our knowledge base to learn how to implement BIMI for your brand.

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That’s all for this newsletter. In case you want to try our features, get in touch with your Customer Success Manager or write to us at product@webengage.com.

Happy Engaging!

Tanya Chhateja
Product Marketing Manager