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Make the Most of Your Whatsapp Marketing Campaigns with Rich Media Support
An increase in user adoption has made WhatsApp an essential mix of omnichannel marketing strategies. But how to drive WhatsApp marketing campaigns that boost engagement and conversions?
Solution: Incorporate images, video, audio, GIFs, PDFs, and interactive CTAs in your WhatsApp campaigns. Thus, making the communication more interactive and personalized. And if you haven’t leveraged rich media content in your WhatsApp messages yet, we’ll help you get started!
Below, we break down some elements of rich media content that you could incorporate into your WhatsApp marketing campaigns to boost engagement and increase conversions.
How to leverage Rich Media Support for WhatsApp?
1. Include images to capture user attention
Images can help facilitate user comprehension, minimizing the time to read through the text. It can catch a user’s attention better, and can also be personalized by including relevant product images.
You can incorporate images for certain types of messages such as abandoned cart reminders, product recommendations or releases, and more.
2. Send PDFs to communicate relevant information
PDFs can be used to communicate important information such as upcoming flight details, booking confirmations, purchase invoices and more. PDF support ensures your users don’t have to spend time looking through their email inbox to try and find the relevant information.
3. Incorporate videos to provide quick solutions
Videos help communicate all the relevant information without having to go through lengthy texts/documents. It can be used for product walkthrough/ onboarding messages, troubleshooting messages (reducing immediate help dependency on customer support).
4. Include interactive buttons to increase engagement
Interactive CTAs are useful to engage users into taking some meaningful action on your website/app. It can be used to direct a user to a designated landing page such as a website, product tracking page, customer support contact, and more.
Additional resources to help you navigate WhatsApp as a marketing channel:
Shaw Academy boosts its revenue by 25% through multi-channel student engagement
World's first & largest online university fair platform, UniConnect, witnesses 250% uplift in student attendance
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So, what are you waiting for?
Get started with WhatsApp
If you haven’t started with WhatsApp Marketing, we urge you to get started with your WebEngage account.
Got questions? Please feel free to drop in a few lines at firstname.lastname@example.org or get in touch with your Account Manager in case you have any further queries.