Imtiaz is a marketer with over 15 years of experience in advertising, financial services, and technology-driven marketing including eCommerce and digital analytics. He currently runs OrangeFox, a boutique marketing brand catering to digital businesses of varying sizes and industries. Prior to this, he headed the digital products division at MCB Arif Habib Investments & Savings where he was responsible for digitizing customer onboarding for investment products which is a first in Pakistan.
He has also served as Head of Marketing for Asia at Kaymu where he was responsible for managing marketing and on-site product assortment and data-driven customer acquisition and retention across 7 countries.