Pradeep Nidamarthi

Pradeep is an entrepreneurial, data-driven, and results-oriented business leader with strong consumer marketing and product management credentials in the Internet, Financial Services, and Banking domains. He has extensive experience building digital and omni-channel businesses bringing together marketing, product, analytics, and technology. He currently heads the Digital team at SBI Mutual Fund responsible for the digital P&L, digital transformation, and analytics within the organization. He has experience leading the digital business in Reliance Capital and building the omnichannel business of Heritage Fresh. He started his E-commerce journey with Amazon and eBay. Before that, he worked with Standard Chartered Bank in Singapore, driving CXO level strategy engagements and affecting large scale transformations. A real people’s person, he is an IIT-Bombay and University of Cambridge alumnus.

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