Episode 50

Deconstructing Real Estate Marketing

In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.

65 mins

About the episode

After 49 episodes of The State Of The Retention Marketing, you’d think you’ve heard it all, but then conversations like this happen, and you realize you are but a student of the game.

Real Estate is an enigma for most marketers- Things like the state of affairs then vs. now, the state of digitization, and, naturally, the state of retention marketing are not as obvious to an average marketer as they are to the insiders of this industry.

This is why we had a rendezvous with Bhavik Bhandari, an eminent insider from the world of real estate who spearheads sales & marketing at Ashwin Sheth Group.

Bhavik lives and breathes real estate marketing. In the 50th episode, as he prepares for a rebranding campaign, he also canvasses the industry landscape, deliberates on tech maturity, advocates for richer content plays, and romanticizes the need for a more intimate customer experience across tangible as well as intangible touchpoints.

Join Bhavik and me as we debunk a few myths, solve pressing problems, and raise a few more during the course of this enlightening episode.

Navigate through the chapters

00:00

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Introduction

01:01

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State Of Evolution

04:00

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Classification Of Players

09:13

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State Of Marketing

16:10

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Budgets & ROI

22:18

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Funnels & Interventions

30:11

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Data Silos

33:22

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Building Customer Experiences

35:40

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Role Of First-Party Data

39:09

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Communication Strategies

46:12

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The Human Touch

56:30

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Reinvention & Roadmap

About the speaker

Bhavik Bhandari

Chief Sales and Marketing Officer

Bhavik is the Chief Sales and Marketing Officer (CSMO) at Ashwin Sheth Group, where he oversees Sales, Marketing, Strategy, Corporate Communications, and CRM functions. With decades of extensive experience in Sales, Marketing, CRM, Operations, Business Development, and Strategy, he has held significant positions at renowned real estate companies like Puravankara, Kanakia Spaces, Radius Developers, Kalpataru Limited, and Raheja Universal. His expertise spans various industries, including advertising, real estate, education, retail, and logistics. His core skills include Brand Management, P&L management, Sales Operations, Innovative Distribution Strategies, Customer-centric initiatives, Product Development, Change Management and nurturing a performance-driven culture. Throughout his career, Mr. Bhandari has led numerous successful project launches, luxury sales, and award-winning thematic marketing campaigns in residential, commercial, and retail. He has also driven strategic customer initiatives, loyalty programs, and first-possession experience programs. Passionate about real estate, luxury, the transformative potential of design, and brand building, he serves as a mentor and is a sought-after speaker on various media platforms.