Episode 54

Taming The Beauty Industry

In this episode of ‘The State of Retention Marketing’ podcast, Antara Kundu, General Manager - Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director - Product Marketing, where she talks about India's position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things.

81 minutes

About the episode

In this episode of ‘The State of Retention Marketing’ podcast, Antara Kundu, General Manager – Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director – Product Marketing, where she talks about India’s position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things. Along with talking about the business side of things, Antara also stresses upon how everybody has to keep in mind that beauty is an emotion-driven and feel-good industry, and has to approach this category accordingly. Throughout the episode, Antara and Priyam keep going back to the educational aspect of the beauty category, and how brands are specifically using this as one of their most effective tools to build customer loyalty.

Navigate through the chapters

00:00:00

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Introduction

00:04:52:03

-

The Beauty Market in India

00:09:47:06

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Importance of Beauty Education

00:15:28:05

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Personalisation And Brand Loyalty

00:20:52:16

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Omnichannel

00:35:09:14

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Loyalty Programs

00:42:57:20

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Luxury Brands & Customer Retention

00:49:21:17

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Digital Engagement & Marketplaces

00:58:47:07

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Acquisition Vs. Retention Split

01:06:20:04

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Influencer Marketing

01:10:44:12

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The Do’s And Don’t of Festive Marketing

01:14:40:14

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Conclusion

About the speaker

Antara Kundu

GM - Group Marketing & Growth at Quest Retail Private Limited

Antara Kundu is the General Manager of Group Marketing & Growth at Quest Retail Private Limited, where she leads marketing and innovation for brands such as The Body Shop, Kiehl’s, Avon, Anastasia Beverly Hills, and Kylie Cosmetics. With over 16 years of experience driving beauty and lifestyle brands to omni-channel success in India and South Asia, her expertise includes integrated marketing, brand strategy, product innovation, and digital marketing. Antara focuses on enhancing brand equity and achieving profitable growth through a mix of traditional and innovative methods, including experiences, content, collaborations, and brand activism.