IKEA Saudi Arabia & Bahrain partners with WebEngage to enhance customer engagement
Leading Swedish home-furnishing leader to embed WebEngage’s Retention Operating System in its tech-first strategy and strengthen its customer experience WebEngage to enable IKEA better understand its customer data and effectively engage with shoppers via personalized communication across multiple channels WebEngage, the leading full-stack Retention Operating System, today announced that it has partnered with the world’s […]
Mastering Moment Marketing: 7 Strategies for D2C Success
The last decade has been a testament to brand building on the internet. Brands today are living in the ‘do’ moment of marketing – simply showing up every time something trends. Brands have a take on everything. They have a say in the game. After all, consistent brand presentation across all platforms can increase revenue […]
The Science Of Successful Push Notifications: Tactics For Maximizing User Engagement
Decidedly, there are two types of people in the world: The ones who ‘clear all notifications’ and the ones who clear one notification at a time. Either way, push notifications have become an integral part of our lives. Push notifications are short messages or alerts sent to users’ devices, such as smartphones, tablets, or computers, […]
A Game-Changing Strategy For Lead Nurturing: Converting Prospects in BFSI
In this competitive landscape of the BFSI industry, cultivating meaningful relationships with potential customers could be what gives you an edge. It can be a complete game-changer. A potential customer converts to a paying customer depending on the journey you take them on. This is where lead nurturing takes center stage for a strategic approach. […]
Monsoon Sale Madness: Elevate Your Mobile App Engagement Game Now!
The mobile app ecosystem has witnessed explosive growth from banking and shopping to entertainment and beyond. In the era of mobile dominance, where every click counts and attention spans are fleeting, app engagement is crucial for success. Mobile apps boast higher conversion rates and engagement levels than their web counterparts. Mobile apps enjoy staggering 100-300% […]
Boost Your CTRs: Unveiling 7 Effective Strategies for Audience Segmentation in BFSI
In the bustling sphere of Banking, Financial Services, and Insurance (BFSI), standing out is no easy task. One crucial metric that can help is the click-through rate (CTR). As a measure of the success of an online marketing campaign, CTR bears a direct impact on the visibility of your marketing messages, and consequently, on your […]
The Secret Sauce To Customer Engagement In Airlines (Top Ten Tips Revealed)
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” ~ Maya Angelou When it comes to a passenger’s journey with your airline, how you make them feel can make or break your brand. Think about it from the customer’s perspective. When they’re […]
From Basics to Brilliance | Advanced Use Cases For Retention, Engagement & Revenue
All businesses come to a point where they need to go beyond basic automation. Beyond cart abandonment, beyond churn management, and beyond onboarding journeys, there’s a lot more you can do. And there’s a lot more that the WebEngage dashboard can do, for you. So here’s presenting advanced use cases for advanced minds and advancing […]
Sky’s the Limit: 10 Strategies for Airlines to Reach New Heights in Customer Retention
For airline brands, customer retention is no walk in the park. Unlike everyday products and services, people usually buy leisure trips 1-2 times a year, on average. On top of that, the travel industry has suffered setbacks due to the Covid-19 pandemic. Even though travel is slowly bouncing back, airlines are still dealing with the […]
Best Digital Channels For Customer Retention (The Need Of The Hour)
Getting new customers has been a persistent challenge for brands, no matter how good their targeting or marketing campaigns are. If you’re in the same boat, the best time is now to pay more attention to customer retention strategies than acquisition. Customer retention is a company’s ability to keep customers loyal to their business and […]
