Email Marketing : 8 Proven Ways To Improve Email Open Rate
Email has surpassed and has been surpassing all the marketing channels when you compare the revenue/expense ratio for each of them. Also, it is one of the preferred channels to receive marketing messages and requires relatively lesser maintenance, skills, and cost, making even small businesses have the benefit of larger enterprises. However, not surprisingly, our […]
A Definitive Guide To Understand How Web Push Notifications Work
What are web push notifications? Web Push Notifications are messages that are sent by a website or by a web app to your device, making these notifications significantly visible and also easy to respond to. Similar to app push notifications, web push notifications can be delivered to your device, mobile, or desktop, even when the user […]
Monthly Product Updates: January 2019
We have made a bunch of additions to WebEngage in December 2018 and January 2019. Here’s a consolidated list below: Live Stats You can now see live statistics on WebEngage of how your users are engaging with your campaigns and your app/website. Live Stats also shows engagement trends (clicks, conversions etc.) for campaigns across channels […]
8 Must Knows And Takeaways For Highly Personalized E-Commerce Marketing Campaigns
“Oh yes, I love the Uber app too!”, he said. Instantly, our mutual appreciation for the app became a kick-starter for the hour-long conversation that I had with a traveler I was sharing the Uber cab with. We talked about Uber’s extraordinary services, some other apps and websites, and this and that. Since he was […]
Top 5 Pitfalls To Avoid When Using Push Notifications
Table Of Contents: 1. What are Push Notifications? 2. Top 5 pitfalls to avoid while using Push Notifications Using generic content Ruthless customer targeting Improper timing of notification Ignoring personalization Message bombardment 3. A few qualities of a good Push Notifications Short & accurate notifications Exciting and interactive notifications Images & text content We live […]
5 Mobile Onboarding Strategies That Actually Increase Conversions
Table Of Contents: 1. Always be transparent when asking for opt-in 2. Use images in onboarding to speed up the process 3. Give your users a goal to work towards 4. Allow new users to browse commitment-free 5. Reduce friction & time for sign up with a social sign-in 6. Remember to consider There are […]
How StarQuik, a Tata company in the online grocery space, uses Journeys to increase new user acquisition by a massive 2300%
Customer Profile Starquik is a TATA group-owned entity. Through Starquik.com, India’s oldest conglomerate aims to deliver an omnichannel experience to their Starbazaar customers. Starbazaar is again a Tata-owned supermarket chain operating in multiple metropolitan cities across India. The Objective The online grocery retail in India is at a nascent stage and hasn’t penetrated even 1% […]
How Yatra, the second-largest OTA in India, uses Journeys to increase its gross hotel bookings by 3.2%
Customer Profile Yatra.com is a NASDAQ listed company (YTRA) headquartered in India. It is India’s second-largest OTA founded in 2006 by Dhruv Shringi, Manish Amin, and Sabina Chopra. The company has tie-ups with 70K hotels in India and nearly 800K hotels across the globe. The Objective Hotels form the larger part of an OTA business […]
Unmarketing Cloud For Ed-Tech Businesses
Education is core to our civilization and its progress. At WebEngage, we are privileged to be working with hundreds of ed-tech companies. These companies run their user engagement and retention modules on our platform. Through these modules, we impact the lives of tens of millions of learners and educators every day. We take immense pride […]
How Coverfox, the second-largest insurance aggregator in India, uses Journeys to increase policy renewals by 30%
Customer Profile Founded in 2013 by Devendra Rane, Coverfox is India’s largest Insure-tech platform that has integrated with more than 35 insurers and offers more than 150 policies in motor, life, travel, and health insurance. The portal helps bring transparency, simplicity, and ease to the process of buying and managing insurance in India. Using its proprietary technology […]
