WebEngage’s Readiness For COVID-19: We’re In This Together!
These are unprecedented times in recent human history. I haven’t witnessed anything like this before. I am sure that you feel the same, as this is unlike anything we as a collective have ever experienced. Our hearts go out to those who have been impacted by the virus. As the COVID-19 pandemic continues to spread globally, […]
Everything You Need to Know About Quieter Web Push Permission Prompts on Chrome & FireFox
Quieter Permissions, Optimized Experiences, Loyal Customers. Since its inception in 2012, Web Push Notifications have taken over Email and SMS as the primary drivers of platform experience and growth for digital businesses. So, irrespective of the business vertical, the ease of opt-in and high visibility make Web Push Notifications the most preferred channel of engagement […]
Avinash Ambati
Avinash Ambati is the Product & Growth Head at Rehlat – a leading online travel brand in the GCC region. During his previous stints, he worked as an Analytics Product Manager at Nuance Communications and Co-founder at Skafos Systems Pvt. Ltd.
15 B2C Marketing Automation Examples (That Work)
What is B2C marketing automation? A B2C marketing automation platform is a messaging software that lets you create, manage, and automate campaigns across the users’ lifecycle. You can create multi-channel campaigns to engage and retain your users based on the rules you define. Every campaign can have a different objective, but the common goal is […]
Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20% using WebEngage
About Go-MMT Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and redBus. It is a joint entity of MakeMyTrip and the Ibibo group. The brand serves as a one-stop-shop for flight, hotel, train, bus, and car bookings providing multiple choices to its users. […]
Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)
We are living in the era of the ‘Evolved Consumer,’ where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. User Behavior today is heavily reliant on reviews, user-generated content & influencers. So, how do you make your brand stand out and get noticed? By providing highly targeted, […]
6 Strategies To Increase Your SaaS App And Website Engagement [Data + Case Study]
How do I increase my app/website engagement? What can I do to improve conversions on my landing pages? How can I convert more trial users? A lot of people are facing these questions all the time. Luckily, for all of you who are seeking answers – look no further. This is the place where you’ll […]
Stop Marketing and Start Engaging with EngageMint 2018!
“ ‘WebEngageX!’ or ‘WebEngagement’? Wait, how about, ‘Engagemeant’. This sounds good and meaningful. What say?”. “Yes, it is good. Let’s call it that but, with a twist! Make it ‘EngageMint’ ” Once we were confident about the name of Asia’s largest retention marketing conference, we went on to finalize the event theme: ‘Stop Marketing. Start […]
Integrating Facebook Audience to Deliver Multi-channel User Experience
You can now export a segment in WebEngage as a Custom Audience to your Facebook business account. Overview Over the last few months, we’ve received several requests asking us to enable integration with Facebook. A majority of our customers create very detailed segments on WebEngage. They then target users in these segments through a series […]
How Geofencing Can Help Unlock Your Brand’s True Growth Potential
Back in the old days when the Internet was but an inconceivable fantasy, businesses had to get creative to communicate with their customers. In ancient China, runners would move on foot to inform traders of the presence of potential customers. The traders would then play the flute to attract their target audience of children and […]
