WebEngage Becomes India-founded Martech Vendor Of The Year At e4m’s MarTech India Awards, 2021
Whether it’s making it to the G2 leaderboard or getting recognized at the industry awards, WebEngage has constantly stood out as a leader. Thanks to our customers who trust us and leverage our Marketing Automation Suite to power their retention efforts. We’re humbled to share that WebEngage was recognized as India-Founded MarTech Vendor of the Year, along with a […]
Level Up Customer Experience With Rich Media Support For WhatsApp Marketing
We recently upgraded our WhatsApp channel to help you deliver a more delightful customer experience through WhatsApp marketing. WebEngage customers can now leverage rich media messaging for WhatsApp Business API. What does that mean for you? With this new functionality, you can enrich your WhatsApp messages with images, video, audio, gifs, stickers, attachments, dynamic CTA, […]
Pickyourtrail, India’s biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement
About Pickyourtrail Pickyourtrail is India’s biggest online D-I-Y holiday booking platform that empowers travelers to curate customized holidays. The company was co-founded by Hari Ganapathy and Srinath Shankar in 2014 with an aim to deliver a best-in-class personalized travel experience to travelers through their website and mobile app. Additionally, Pickyourtrail works in liaison with leading […]
Headout, an on-demand marketplace for tours, experiences, and activities, minimizes tech dependency, carries out 90% faster campaign implementation
About Headout Headout is an on-demand marketplace that helps travelers and locals discover & book the most incredible tours, activities, events & local experiences through its website or mobile app. Founded in 2014 by Suren Sultania, Varun Khona, and Vikram Jit Singh, Headout’s mission is to help travelers and locals across the globe discover and […]
WebEngage Recognized As A Mobile Marketing Leader In Asia By G2!
We’re humbled to be rated as a leader in the Marketing Automation space. A big ‘THANK YOU‘ to our customers for constantly showing love and sharing answers to feedback questions. Our story of growing from a startup to being recognized as one of the leaders in the MarTech industry is filled with firm beliefs – “We […]
Sonu Dixit
Sonu Dixit is the Head of Growth and Strategic Partnerships at TravelTriangle – a leading Travel and Tourism company. He is a seasoned professional with 8+ years of experience and track record of successful deliveries across amazingly different industries.
50+ Marketing Experts Reveal Their Best Customer Engagement Strategy To Fight The Impact Of COVID
The world as we know it has changed, thanks to the advent of COVID-19. We are in the midst of arguably the most significant healthcare crisis the world has ever seen, and it continues to unfold. The impact of the pandemic has been unprecedented. From our lifestyle to the effect on the global economy, businesses, […]
Apoorv Sood
Apoorv Sood is the Vice President Sales at WebEngage, A SaaS Company headquartered in Mumbai. He is both visionary and practical with high levels of analytical horsepower and the ability to turn analysis into insight and actions. In his role as a VP of Sales at WebEngage, he is responsible for the revenue growth across INDIA, […]
Using Tags To Get Better Insights Into Your Campaign Data
A common trend we’ve seen over the years is that everyone starts carefully with running marketing campaigns, maintaining campaign reports, performing weekly rundowns, etc. But over a few months, teams become more relaxed on the maintenance and upkeep. They start running hundreds of campaigns with no one particular person reviewing the campaign performance and updating […]
What is Moment Marketing? How Top Brands Are Leveraging?
Marketers are constantly trying to find new ways and means to connect with their customers and have begun to turn to moment based marketing to get their message across with more relevance. Brands have been prudent in making use of the trends to catch peoples’ attention since long, as you’ll see in the examples below. […]
