Level Up Your Personalization Strategy with Recommendation and Catalog

You come across an irresistible pair of shoes while browsing on an app, which you save for a later purchase. The next day, you receive a communication nudging you to purchase the same pair of shoes you wish-listed. Sounds familiar? Consumers expect a brand to remember their past behaviour and provide personalized experiences. According to […]

How customer retention can help businesses endure and scale their revenue

In the age of easily distracted consumers, engaging prospects and winning customer loyalty is a massive gap to fill. If there is anything that the last two years of the pandemic have taught us, it is to value customer retention as much as we value acquisition. Customer retention is the key differentiator between enduring businesses […]

Omni Channel Customer Engagement: A Winner’s Playbook

Omnichannel Customer Engagement: A Winner's Playbook

“Omni Channel Customer Engagement: A Winner’s Playbook” is the ultimate global trends and insights report on how brands survived and revived their businesses with contextual, personalized, and cross-channel user engagement strategies that are here to stay. We’ve analyzed 400+ Bn messages and 835+ Bn user events across 10 industries and 5 regions in an attempt […]

Introducing: Dashboards To Visualize and Track Important Metrics

It’s hard to drive meaningful actions from your marketing campaigns when you’re drowning in a sea of data and multiple reports. Moreover, it’s a tedious and time-consuming process to manually gather data from different sources every time to view and analyze key metrics. That’s why we are excited to announce the launch of Dashboards to […]

E-commerce Marketing Automation Trends To Look Out For

ecommerce marketing automation trends-2019

In today’s day and age, it’s easy to set up a business thanks to the ever-growing eCommerce growth. There’s a huge shift in the buying habits of consumers. Consumers are moving towards eCommerce marketing automation from the old brick-and-mortar. The growth of eCommerce has opened up bigger opportunities for smaller and up-and-coming e-commerce companies. But […]

The Impact Of WhatsApp Business API Across Industries

The ongoing digital revolution and the emergence of new-age technologies have drastically transformed traditional business models over the last decade. This rapidly evolving business environment makes it extremely difficult for companies to sustain differentiation solely based on pricing or the products it offers. Modern-day companies must dig deeper and explore possible opportunities to enhance their […]

The Ultimate Email Marketing Guide You’ll Ever Need

If you are an email marketer, I am sure you would have come across the statement “Email Marketing is dead!” too often that you might start holding it true. Well, let me pop the bubble for you with this guide to email marketing. Email is an evergreen engagement channel. It’s been in existence since 1971 […]

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