Brand Engagement v/s Customer Engagement: Know the Key Differences
Did you know there are two specific engagement types your business should focus on? Brand engagement and customer engagement – although engagement is often a blanket term for most. The rising competition across industries has called for an intensified focus on retention using engagement as a driving force — and recent social media algorithms back […]
Introducing Website Personalization: Provide Unique Website Experiences for Each User
Personalization is not new. While in 2003, a simple first name personalization may have been a wow factor, but not anymore. Today, consumers prefer or instead expect brands to personalize experiences for them. According to consumer insight research by Google, 40% of customers are likely to spend more than planned when experiences are highly personalized. […]
6 Ways to Leverage In-App Notifications To Boost Your Conversions
In the modern world of user experience, it isn’t easy to imagine a life without apps, push notifications, and in-app notifications. While push notifications are well-known, in-app notifications don’t receive the same attention despite playing a huge role in user engagement. But how exactly do they add value, and how can we leverage them to […]
How to Boost Retention and Keep Customers Coming Back
Welcome to WebEngage! You’re now one step closer to becoming a Retention champion! Please press play to listen to the audio version of the blog. Stop me if you’ve heard this one before – A bubbling tech startup enters an already competitive market. Thanks to a novelty factor, they witness meteoric growth. In a bid […]
Timer Push Notification— A Dynamic Tool to Drive User Engagement
Did you know online buyers are more likely to be impulsive? Apart from internal psychological factors, external stimuli also play a role in affecting a consumer’s buying decisions. It could be that one time, your favorite clothing brand was running a special offer or a message you received on your phone about a price drop […]
Triggers
Before we understand what a trigger is, let us explain the concept of Events. The term event refers to all users’ actions while interacting with your mobile app, website, and campaigns. For instance, if a user clicks on your website, that’s an event. What is a trigger? Essentially, the same thing. A trigger is fired […]
Product Recommendation Model
We all fancy choices, don’t we? Many options to pick from. Science says that having several choices can be more puzzling than liberating, but that doesn’t stop people from wanting more options to ‘make an informed decision.’ This behavior also extends to our virtual experiences shaped by our digital footprints. Imagine you just finished watching […]
Product Catalog
If you’ve looked up a smartphone or any product on Amazon, you’d be familiar with a product catalog. In e-commerce parlance, they are also called product pages. What is a product catalog? These pages/catalogs have every imaginable info you may need on a product to make informed decisions. Catalogs are not only implemented in the […]
WebEngage Trends & Insights Report 2022 reveals the highest-conversion-rate time slot in MENA
WebEngage, a full-stack service provider specialising in customer retention, engagement, and automation, has launched the 2022 edition of its reputable Trends & Insights Report. Titled “Cross Channel User Engagement – A Winner’s Playbook”, the in-depth report sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA […]
Events and Attributes
Savvy marketers and data enthusiasts use intelligent touchpoints to understand user actions to personalize their marketing. These intelligent touchpoints are called events & attributes. ‘Event’ refers to any action taken by a user while interacting with your mobile app, website, and campaign. Let’s take the idea of an E-commerce platform selling phones. If a user […]
