About Eske

Eske Paris is a premium travel and lifestyle D2C brand that was designed to fabricate products that are a perfect blend of modern aesthetics and high quality. The wide range of lightweight and travel-friendly products, including shoulder bags, totes, satchels, wallets, and laptop bags, are made from vegetable-tanned leather. Founded by Shivam Khanna in 2015, the luxury brand focuses on empowering its customers and making them their brand ambassadors. Originally coming from the manufacturing space, Eske Paris’ domain expertise enables them to bridge the gap between price and luxury.

Goals

• Move from offline to online business
• Retain customers and build customer loyalty

Challenges

• Communicating with the customers
• Building community around the brand
• Educating the customers

Why did Eske Paris choose the WebEngage Startup Program?

With the aim of being a digital-first brand, Eske Paris wanted to control customer journeys, educate the customers, and build a community around them. Hence, it wanted to have proper marketing automation and retention solutions in place. That’s when the luxury brand applied for the WebEngage Startup Program.

WebEngage Startup Program (WSP) is a growth accelerator for early-stage startups that aims to help startups lay solid foundations for their growth and nail the customer experience right from first impression, onboarding to post-purchase. Startups get free credits worth USD 25,000, hands-on customer success, masterclasses with leading industry experts, and more! The WebEngage advisors helps the start-ups with:

• Setting up the right data and track foundations
• Creating up a series of triggered and automated campaigns that convert well
• Setting up customer engagement strategy across multiple channels and touchpoints
• Understanding user behavior – reading cohorts on repeat purchases, retention rates, and much more

The masterclasses by experts also assist the start-ups with Retention optimization, Startup metrics, Fundraising, Marketing, Branding, PR and much more.

WebEngage’s Solution for Eske Paris

With WebEngage, Eske Paris could leverage real-time insights into users’ interactions with their website and campaigns. WebEngage’s journey designer enabled the luxury brand to engage with users at each stage of their journeys seamlessly. They could hence reduce their dependence on performance marketing and focus on customer LTV (Lifetime Value). WebEngage helped Eske Paris to focus on CRM, build the right customer cohorts, and perform the right targeting.

Result

WebEngage helped Eske Paris scale its revenue and user retention. The luxury brand witnessed a 25% boost in repeat purchases within six months and a 35% revenue growth in a quarter.