WebEngage is recognized as Enterprise Leader in multiple categories in the G2 Summer Report 2024. Read more ->

4 Mins Read


Level Up Customer Experience With Rich Media Support For WhatsApp Marketing

Rich Media Support For WhatsApp Marketing | WebEngage
Rich Media Support For WhatsApp Marketing | WebEngage
Home - Blog - Level Up Customer Experience With Rich Media Support For WhatsApp Marketing

We recently upgraded our WhatsApp channel to help you deliver a more delightful customer experience through WhatsApp marketingWebEngage customers can now leverage rich media messaging for WhatsApp Business API.


What does that mean for you? With this new functionality, you can enrich your WhatsApp messages with images, video, audio, gifs, stickers, attachments, dynamic CTA, etc., opening up more ways for you to interact with your customers. And provide them delightful and memorable experiences. 

Benefits for Rich Media For WhatsApp Marketing | WebEngage

Use-cases for leveraging rich media for your WhatsApp Business API

Rich media messaging for WhatsApp can be used to communicate with your users across different industry verticals including E-commerce, D2C, Fintech, Foodtech, Edtech, and others.

Here are the top use cases you can implement using rich media for your WhatsApp Business API: 

Use Case #1: Send cart abandonment nudges with relevant product images 

You can send personalized communication to cart abandoners to encourage them to complete their purchase. And enhance the message using compelling product images to drive engagement.

Personalized Messages to Cart Abandoners Through WhatsApp Marketing | WebEngageUse Case #2: Send event reminders with a quick reply button  

You can send automated reminders for your upcoming events like a webinar, course, conference, concert, etc. And confirm their participation before an event using a quick reply button. 

Send Upcoming Event Reminders Through WhatsApp Marketing | WebEngageUse Case #3: Send product shipment and delivery updates with dynamic CTA buttons

You can send important updates like order confirmation, shipping, and delivery status to your customers on WhatsApp. And provide them quick order tracking links to enhance customers’ post-purchase experience.

Send Product Shipment Details Through WhatsApp Marketing | WebEngageUse Case #4: Send check-in and boarding information with easy to access attachments

You can send flight tickets and boarding pass to your customers via WhatsApp to provide them quick and easy access to all their travel documents.

Send Check-in & Boarding Information Through WhatsApp Marketing | WebEngageUse Case #5: Onboard customers with explainer videos 

You can onboard new users quickly and effectively by sending them educational videos explaining how your users can use your product and enhance the overall onboarding experience.

Customer Onboarding Through WhatsApp Marketing | WebEngage

And, there are many more use cases that you can implement for your business! 

Build winning WhatsApp campaigns with WebEngage

Increase the effectiveness of your WhatsApp campaigns with WebEngage:  

  • Fetch real-time data from the WebEngage Customer Data Platform to personalize your WhatsApp messages based on users’ details, preferences, and behavior. 
  • Build automated workflows for your WhatsApp campaigns to send contextual messages based on users’ actions.
  • Use real-time analytics to boost your WhatsApp marketing initiatives. You can analyze your personalization effectiveness using data-rich reports and visual dashboards in real-time. 

Check out how Uniconnect, World’s First & Largest Online University Fair Platform, witnesses a 2.5X boost in student attendance via personalized WhatsApp campaigns using WebEngage. 

To help you get started, we have created a step-by-step guide on how you can build a WhatsApp campaign on your WebEngage dashboard. Check out the guide below! 

Read more: How to create WhatsApp campaigns on the WebEngage dashboard

Rich media functionality is available for all WebEngage customers. You can start using the new feature on your WebEngage dashboard. If you need more assistance, get in touch with your Account Manager or reach out to sales@webengage.com to get started. Try it out and let us know how you’ve included WhatsApp in your omnichannel engagement strategies. 

Note: We’ve added rich media support for our private WSP and self-service WSP modules. We have also enabled this for Kaleyra, and it will soon be enabled for ValueFirst.

If you are still not using WhatsApp to engage with your users, we strongly recommend you create a WhatsApp Business API account and explore opportunities of integrating it into your user engagement strategy.

Take a demo with WebEngage and Get Started With WhatsApp For Your Business


AVP - Product Marketing, 


Swati leads Product Marketing at WebEngage and likes conducting experiments that help data-driven marketers and PMs leverage WebEngage to build better user-engagement strategies. She is excited about seeing companies discover insights and transform their businesses with WebEngage. A graduate from BITS Pilani, Swati has done research in aerospace where she ran a very different set of experiments!

Related Articles

Scroll to Top

We approached WebEngage when we were unhappy with a competitor's product. We wanted excellent service, which is one of WebEngage's intrinsic values. From Oberoi Hotels & EazyDiner to The Postcard Hotel, we're a 100% WebEngage client!

Kapil Chopra

Founder - EazyDiner & The PostCard hotel

Global brands trust WebEngage


Book a free consultation

Supercharge Your Startup's Growth

The Program helped us scale our business faster and bring down acquisition costs with time.


Ankit Agarwal

Founder, PHOOL

Become a Partner

Grab your copy