Leverage Edu is the world’s leading platform for higher education and career growth. It empowers millions of school students to transform their careers with online mentorship, university applications, and test preparation. UniConnect by Leverage Edu is the world’s first & largest online university fair platform that guides 1 million+ students to explore and get admissions in over 200 global universities and colleges hosted by Leverage Edu.
Here’s how UniConnect overcomes various student engagement and retention hurdles and drives a significant uplift in student attendance, slashes human-hours by 2.5 X, and boosts its D1 retention with the help of WebEngage Solutions for EdTech!
Adopting the right marketing automation platform that meets UniConnect’s expectations
The Marketing team at UniConnect decided to adopt WebEngage’s marketing automation platform to:
- Engage with the students in a timely and effective manner
- Increase the student attendance for online education fairs
- Automate the student engagement initiatives, save human-hours
Goals
- Increase the student attendance for online education fairs
- Improve student engagement on the website
Challenges
- Unifying leads from various sources
- Manually segmenting students as per their preferred universities, courses, and so on
- Assisting students at every stage of their lifecycle
Solutions
- Accelerating profile completions through in-the-moment student engagement campaigns
UniConnect acquires students from multiple sources. Now, it is not enough to assume that all the UniConnect website visitors will end up registering for an online university fair. So the team at UniConnect runs contextual user engagement journeys to encourage the leads to submit all their details on the same day the student lands on the website.
- Aiding the students with university exploration through automated student engagement campaigns
To aid the students with the university research process and guide them to decide better, the team at UniConnect sends interesting facts about the students’ university of choice, informs them about the fee structure, scholarships, etc. through engagement campaigns using the WebEngage dashboard. This was earlier done by the telemarketing team. Now, the team at UniConnect saves 2.5X human-hours by automating the informational campaigns.
- Maximizing online fair registrations through timely, hyper-personalized nudges
UniConnect aims to drive maximum attendance for every single fair that happens on the platform. In order to do this, the team at UniConnect sends out a series of hyper-personalized reminders to the students across various channels for the fair chosen by every student. The series includes a set of nudges starting from a week prior to D-day ending with a nudge one hour before the online fair goes LIVE.
Results
Sending timely, multi-channel and hyper-personalized communication to the students at each stage of their lifecycle has helped Uniconnect to level up its student engagement game and drive significant results.
