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Monthly Releases: October, 2023

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Hey Reader,

Greetings from WebEngage!

We hope you’re having a great experience with WebEngage. With our monthly releases update, we’re showcasing our newest features to help you boost your campaigns. 🚀

Unlock Futuristic Marketing with Predictive Segmentation

Harness the power of machine learning to create segments based on users’ likelihood to perform specific actions, such as add to cart.

monthly_releases_predictive_segments

The benefits include:

  1. Diverse Action Predictions: Predict users’ likelihood for various actions, from booking hotels to purchasing specific product categories, allowing tailored marketing strategies.
  2. Flexible Prediction Windows: Select the timeframe within which user actions are anticipated, as well as when to refresh segments, so your predictions remain relevant.
  3. Granular Control: Further refine your segmentation with attribute-based filters, such as product categories or prices.

Explore our comprehensive blog on Predictive Segmentation to understand this feature better.

Transform User Engagement with Website Personalization

monthly_releases_website_personalization

Unlock the power of WebEngage’s Web In-line for dynamic website personalization. Here’s why it’s a game-changer:

  • Tailored Web Experiences: Extend personalized experiences to your website, ensuring a cohesive journey for every visitor.
  • Maximized Website Potential: Harness your website’s 100% open rate, making it a powerful marketing asset for impactful engagement.
  • Cost-Effective Customization: Optimize your budget by delivering personalized messages directly on your website, ensuring a higher ROI.

Delve into the details with our insightful blog on Website Personalization and unlock the full potential of tailored web experiences.

Stay Ahead with Custom Alerts: Your Proactive Monitoring Solution

Tired of missing critical events that demand immediate action? Meet Custom Alerts – your vigilant ally. With this feature, you can proactively monitor specific events without needing to log in to your dashboard constantly.

monthly_releases_custom_alerts

Why Custom Alerts? They empower you to:

  1. Capitalize on sudden surges in website traffic in real-time,
  2. Ensure customer satisfaction by monitoring high-value actions,
  3. Combat cart abandonment with real-time tracking, timely incentives, and more!

Explore our latest blog on Custom Alerts to make every moment count!

Maximize Your Impact with Seamless Integrations

Vajro Integration: Elevate Your Mobile App Engagement

Capture user activity, build comprehensive user profiles, and send personalized marketing campaigns:

  • Engage users on a deeper level with a 360° view.
  • Witness your mobile app’s growth soar as you harness insights and personalization.

Amplitude Integration: Precision Targeting for Your Campaigns

Export cohorts from Amplitude to supercharge your campaigns:

  • Optimize marketing efforts, maximize ROI, and create bullseye campaigns.
  • Discover new avenues for running effective and impactful campaigns.

Read our blogs on the Vajro integration and Amplitude integration for in-depth insights.

SDK Updates

Android SDK v4.5.2 and iOS SDK v6.4.4 released
We have made fixes and optimizations to enhance your App In-line and control group experiences.

Hope you explore these features, unlock their potential, and watch your success soar!

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Author

Product Marketing Manager, 

WebEngage

Harshita is a product marketing professional with 3+ years experience in related roles. Leveraging her communication, storytelling, and product positioning skills, she creates engaging content to captivate audiences. As an army kid, she loves exploring new places, cafe-hopping, and binge-watching TV shows.

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