Monthly Releases: October, 2023

Monthly Releases: October, 2023

Hey Reader,

Greetings from WebEngage!

We hope you’re having a great experience with WebEngage. This month, we’re excited to help you explore how our newest features can boost your campaign effectiveness. 🚀

Unlock Futuristic Marketing with Predictive Segmentation

Harness the power of machine learning to create segments based on users’ likelihood to perform specific actions, such as add to cart.

The benefits include:

  1. Diverse Action Predictions: Predict users’ likelihood for various actions, from booking hotels to purchasing specific product categories, allowing tailored marketing strategies.
  2. Flexible Prediction Windows: Select the timeframe within which user actions are anticipated, as well as when to refresh segments, so your predictions remain relevant.
  3. Granular Control: Further refine your segmentation with attribute-based filters, such as product categories or prices.

Explore our comprehensive blog on Predictive Segmentation to understand this feature better.

Transform User Engagement with Website Personalization

Unlock the power of WebEngage’s Web In-line for dynamic website personalization. Here’s why it’s a game-changer:

  • Tailored Web Experiences: Extend personalized experiences to your website, ensuring a cohesive journey for every visitor.
  • Maximized Website Potential: Harness your website’s 100% open rate, making it a powerful marketing asset for impactful engagement.
  • Cost-Effective Customization: Optimize your budget by delivering personalized messages directly on your website, ensuring a higher ROI.

Delve into the details with our insightful blog on Website Personalization and unlock the full potential of tailored web experiences.

Stay Ahead with Custom Alerts: Your Proactive Monitoring Solution

Tired of missing critical events that demand immediate action? Meet Custom Alerts – your vigilant ally. With this feature, you can proactively monitor specific events without needing to log in to your dashboard constantly.

Why Custom Alerts? They empower you to:

  1. Capitalize on sudden surges in website traffic in real-time,
  2. Ensure customer satisfaction by monitoring high-value actions,
  3. Combat cart abandonment with real-time tracking, timely incentives, and more!

Explore our latest blog on Custom Alerts to make every moment count!

Maximize Your Impact with Seamless Integrations

Vajro Integration: Elevate Your Mobile App Engagement

Capture user activity, build comprehensive user profiles, and send personalized marketing campaigns:

  • Engage users on a deeper level with a 360° view.
  • Witness your mobile app’s growth soar as you harness insights and personalization.

Amplitude Integration: Precision Targeting for Your Campaigns

Export cohorts from Amplitude to supercharge your campaigns:

  • Optimize marketing efforts, maximize ROI, and create bullseye campaigns.
  • Discover new avenues for running effective and impactful campaigns.

Read our blogs on the Vajro integration and Amplitude integration for in-depth insights.

SDK Updates

Android SDK v4.5.2 and iOS SDK v6.4.4 released
We have made fixes and optimizations to enhance your App In-line and control group experiences.

Hope you explore these features, unlock their potential, and watch your success soar! We have some important and major feature releases in the pipeline. Stay tuned for more!

  • Created: 20 Nov 2023
  • Last Updated: 20 Nov 2023



Harshita Lal Assistant Product Marketing Manager, WebEngage

Harshita is a product marketing professional with 3+ years experience in related roles. Leveraging her communication, storytelling, and product positioning skills, she creates engaging content to captivate audiences. As an army kid, she loves exploring new places, cafe-hopping, and binge-watching TV shows.

Liked our article? Give us your feedback by rating it.
Total Rating : 0 , Average Rating : 0