How To Use Interactive Content To Boost Your Online Conversions
Finding innovative ways to engage your audiences has always been a struggle for marketers. A lot of thought, resources, and a user-first experience design go into creating interactive content that works. Quizzes, however, help in reducing this challenge multi-fold. We’ve jotted down everything you need to know to get started, below. Table Of Contents: 1. […]
Start With Retention Marketing Using WebEngage Journey Designer
Table Of Contents: 1. I understand these concepts in theory. What else do I need to know? 2. 30 Inspirations To Manage Customer Lifecycle And Uplift User Retention 3. The Journey Gallery 4. How is Journey Gallery different from other blogs? 5. User journeys to automate post-transaction flow in Travel/Hotel/OTA 6. User journeys to automate […]
A Guide to Hyper-personalize your Marketing with Geofencing!
In 2015, Whole Foods partnered with the location-based marketing firm- Thinknear which helped them introduce geofencing marketing in their mobile strategy. Here is what they did- whenever a Whole Foods user ended up in the close proximity of a Whole Foods store, he received a message that prompted him to visit the store. He would […]
In-App Notification Vs. Push Notification: What’s Best For Customer Engagement
In a constant tussle between in-app vs push notifications, targeted marketing is most effective with a multi-channel approach, and the best mobile campaigns often use a combination of mobile push notifications and in-app messaging. That’s because the complementary channels each offer their own advantages and disadvantages. The mobile app push notifications, for example, are reported […]
Improve Mobile App Conversion Rate (By 40%) With These 6 Simple Steps
Let’s start this article in the good old way with some statistics. A 2019 report revealed the following data regarding the rising significance of mobile: In a world with a population of over 7 billion, there are 2.7 billion smartphone users in the world 62% of smartphone users have made a purchase through their phone There were […]
This Women’s Day Get Sales Soaring
Table Of Contents: 1. E-Commerce- Offer Offer Everywhere 2. Hotel Industry 3. Healthcare 4. Marketplace 5. BFSI Women’s day is here. Women have taken the world by storm right now(remember Priyanka Chopra at the Oscars). The scenario is no different in the E-Commerce or B2B world. According to the Next Web “Women account for 58% […]
How To Use Micro-Segmentation Marketing Effectively In Marketing Automation
Table of Contents: 1. What is Micro-Segmentation marketing? 2. The Different Types of Customer Micro-Segmentations 3. How do you create Micro-Segments in marketing? 4. How does Micro-Segmentation work in marketing campaigns? In-app messages Push notifications Text messages Emails Web messages 5. What Are the Advantages of Using Micro-Segmentation? 6. Using Micro-Segmentation in Cross-Channel Marketing 7. […]
How to Use RFM Segmentation For Customer Lifecycle Marketing
What is RFM Analysis? One of the founding tenets of modern marketing is a widely used concept of Segmentation, Targeting, and Positioning. STP has stood the test of time to stay relevant in these ever-evolving, dynamic times. At an elementary level, segmentation is the core of all successful marketing campaigns. Using segmentation, you divide your […]
3 Unique Push Notification Use-cases To Automate Customer Feedback
Table Of Contents: 1. E-commerce 2. OTA (Online Travel Agency) 3. BFSI So far email has been the most sought-after medium among businesses to seek feedback, particularly the NPS survey. It would nevertheless continue to be a potential choice. Following email popularity is in-app messages which are part of the UI of almost every mobile […]
How To Use Small Data For Personalized Communication In Hotel Industry (Part II)
When I got my hands on Martin Lindstrom’s Small Data: The Tiny Clues that Uncover Huge, it was unputdownable. In the world where big data is religiously worshiped and employed by every Marketer, his book was a breath of fresh air. What piqued my interest was how small data was being used to not only […]
