Introducing Personalization Engine
Today, Journey Designer completes 8 months. Yeah, I know, it’s a weird milestone to celebrate 🙂 I am posting this for a different reason though. On this day, we are unveiling a Personalization Engine inside the WebEngage dashboard to provide you with easy GUI tools and hooks so that you can personalize your campaigns (Emails, […]
How Goibibo, a large OTA company in India, uses Hyper-Personalization in Emails to increase conversions by 11%
Customer Profile Goibibo is one of the leading travel aggregators in India. Goibibo’s mobile app has constantly ranked number one under the travel category, in India. The company’s hotel booking volumes grew by 5x in 2015 – out of which 70% of bookings were made through the Goibibo mobile app. Goibibo is part of the ibibo […]
Letter By A Cookie About Retargeting (How Retargeting Works?)
Hello, world! I am Cookie. Don’t confuse me with the cookie your granny makes and hides in the jar. I am the cookie that hides in your browser . I live in the virtual world, the world you love and most probably live in, more than the real one. In crude terms, I am just […]
6 Proven Advantages of Triggered Email Strategies in Email Marketing [With Examples]
With a Return On Investment(ROI) of $42 for every $1 spent, email marketing is still one of the best marketing channels for businesses today. However, constantly sending promotional emails without context will only encourage your customers to mark you as spam. So, how do we leverage the power of email marketing automation without appearing too […]
How To Improve Customer Retention In Hotel Industry With Marketing Automation
Customer Journey Mapping for the Hospitality Industry (Part I) The hospitality industry, with a global industry revenue of US $550 billion in 2016, is engaging with customers like never before. With weapons like multi-channel Marketing Automation at their disposal, hotels are turning no stones unturned in making the stay of their guests a unique experience. […]
How To Choose The Right Mix Of Marketing Channels In A Multi-Channel World
Table of Contents: Marketing by moments Determine the right mix of marketing channels To each its own – benefits and limitations Factors that affect choice of communication channel Measuring effectiveness of your campaign In the era of smartphones, apps, online shopping and serious attention deficit, customers want brands to reach them via the channel of […]
Weather Based Marketing: How Intelligent Campaign Triggers Give Awesome Results
Table Of Contents: 1. Dove 2. Timberland 3. Bravissimo 4. Sears 5. Food Delivery Apps 6. Insurance 7. Cosmetics App 8. Travel 9. Automobile App 10. Car Rental Apps What is Weather Based Marketing? Has it happened to you when your friend came up with an idea of doing something exciting, but you turned him […]
Making Marketing Automation Visual And Simple – Introducing Journey Designer
Hello! I am Avlesh, co-founder at WebEngage. Your favorite on-site survey, feedback and notification tool went through a makeover in March 2016 to become a multi-channel marketing automation tool by letting you engage via web, email, sms and mobile (push, in-app) channels. We posted it here, but I didn’t reach out to you proactively because […]
6 Micro Segmentation Marketing Examples You Haven’t Thought Of Yet
Customer micro segmentation strategy is responsible for some serious increases in sales. In fact, according to the research on email marketing by Lyris (now Aurea), 39% of companies who implemented micro segmentation marketing based on audience-specific information and tailored their messaging accordingly got 39% higher open rates, 28% lower unsubscribe rates, and 24% make more […]
[#WebEngageLive] Personalizing Checkout Experience To Reduce Cart Abandonment
At WebEngage, one of the key pain points we solve for our customers is to reduce their bounce rate and cart abandonment. In the last 6 months, we have amassed tons of data to understand the root cause of the problem and help you solve it better. We measure consumer psyche based on data collected […]
