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Maximize ROI: Introducing Universal Control Group Uplift

15th April, 2024
Picture this: You’re a marketer launching a new product line. You craft a compelling email cam…
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Predictive Segmentation: Getting Started with True Data-Driven Personalization

30th December, 2021
As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…

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