Every customer deserves their own experience
Tailor every touchpoint: on your website, in your app, and across every message you send. WebEngage connects user data and AI-powered recommendations to make 1:1 personalization a reality at scale.
Personalize every layer of your product.
In-line Personalization
Swap banners, product slots, and page copy per user. No code required. Define a Property (placeholder) once and run multiple campaigns targeting that slot.
On-site Notifications
Display targeted pop-ups to visitors based on who they are and how they interact with your site. Personalize key moments, such as their first visit, cart abandonment, or specific actions.
Variation Testing
Run A/B tests on personalized variants and serve entirely different content to different segments, all within a single campaign.
In-app Notifications
Show rich visual pop-ups, full-screen banners, or bottom to users while they are actively using your app. Automatically personalize the text, images, and offers for each individual user.
Personalized App Layouts
Serve different content blocks and UI elements to different user segments based on their behavior and lifecycle stage.
Context-Aware Recommendations
Surface the right products at the right moment in your campaigns, ranked by each user’s affinity, recency, and in-session behavior. No manual curation required.
Personalization Tokens
Automatically insert dynamic detail like a user’s first name, last viewed product, cart total, or location, directly into your messages when they are sent.
Dynamic Images
Serve different images per user based on their behavior or preferences. Captured at event time, rendered at send time.
Dynamic Links
Send each user to a personalized page or app screen from a single campaign. Personalize URLs or deep links automatically using user and event data. No separate campaigns needed.
See personalization in action
Web in-line
Define a property once, such as a banner slot, a hero section, a product grid. Then run unlimited campaigns targeting different users to that same slot without touching code.
On-site notifications
Campaign tokens
In-app notifications
See personalization in action
Define a property once, such as a banner slot, a hero section, a product grid. Then run unlimited campaigns targeting different users to that same slot without touching code.
Trigger personalized pop-ups at the right moment cart abandonment, first visit, segment entry with full control over display rules and frequency.
Pull any user attribute or event attribute into any message across Push, Email, WhatsApp, SMS, RCS, or Web Push. First name is just the start.
Full-screen, bottom sheet, or modal — rich in-app messages that speak to what the user just did inside your app. Templated and zero-code.
What can WebEngage Personalization unlock for your role?
Find what converts, fix what doesn't
- Show every recipient a different set of products in the same campaign, picked for them from their own behavior.
- Personalize once and have it render everywhere across email, push, WhatsApp, and on-site from a single profile.
Find what converts, fix what doesn't
- Send each person at the time they're most likely to open, decided from their own history rather than one global send time.
- Seamlessly swap static product grids with personalized blocks.
- Let WebEngage draft on-brand copy and auto-promote the winning variant.
Find what converts, fix what doesn't
- Show content based on what the user is doing right now, this session, not where they were at last night's refresh.
- Give every user a personalized "for you" experience without your team boiling the ocean & building your own system.
Additional Resources
Analytics Digest – Introducing Multi-splits in Event Analytics, Choose Between Uniques/Occurrences In Funnels, Hold Property Constant In Funnels & Compare Funnels Across Time Periods
WebEngage is rapidly becoming the de-facto Analytics toolkit for its customers across product and growth teams. As our usage grows…
WebEngage Is Now Salla Platform Native – Asia’s #1 CEP Joins Hands With GCC’s Largest E-commerce Platform
Salla is one of the largest commerce platforms in the GCC region, built specifically for merchants in the Middle East…
Introducing Entity Relationship Visualizer – Manage Relationships Between Your CDPx Data Objects In A Visual Interface
Last year, we launched a composable version of our Customer Data Platform; CDPx, and introduced Entities – a simple way…
