Episode 52

Gaming And The Call Of Data

The next frontier of marketing is catalyzing in the world of gaming as Bharat Bhatia and Nishant Jaiswal, two prominent VPs of Marketing from Junglee Games and Zupee, respectively, push the boundaries of engaging users with pinpoint accuracy by weaponizing data to craft airtight strategies and campaigns.

58 mins

About the episode

In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively.

This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies.

Navigate through the chapters

00:00:00

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Introduction

00:00:49

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Gaming As A Space

00:04:15

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Data In-Game Marketing

00:09:44

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Gaming Intelligence

00:26:20

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Intervention Strategies

00:38:26

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Individualization

00:45:46

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What Do Retention Roadmaps Look Like?

About the speaker

Bharat Bhatia

VP - Marketing, Junglee Games

Bharat Bhatia is the VP of Marketing at Junglee Games in India, with a diverse background in marketing across various industries. He previously worked as Deputy GM of Marketing at Paytm and Manager of Global CRM at Foodpanda, where he played crucial roles in driving growth and enhancing customer experiences. At Junglee Games, he leverages his expertise to simplify data, processes, and people orchestration to enhance user experiences for gamers. He is known for spearheading innovative initiatives to ensure seamless gaming experiences.

Nishant Jaiswal

VP - Marketing, Zupee

Meet Nishant Jaiswal, a marketing pro with over 15 years of experience across various domains like Performance Marketing, Branding, and Retention. At Zupee, he’s the VP of marketing, leading the charge of user acquisition, product marketing, and re-engagement strategies. With a knack for achieving incredible results, Nishant has driven a 10X surge in monthly new depositing users at Zupee and boosted revenue growth at Adda52 by 45% year-over-year. He’s your go-to guy for all things digital, from Google and Facebook to AI/ML-based DSPs. Always strategic always hands-on, Nishant is passionate about driving business results and achieving key performance indicators.