About Alibaba Travels
Alibaba Travels was established in 2015 to revolutionize the tourism industry in Iran.
Alibaba Travels believes everyone deserves to have a safe, comfortable, and high-quality trip, and it is bringing this belief to Iran’s tourism market. Over the years, Alibaba Travels has recruited 740 people and made significant investments, resulting in successful companies in the tourism industry (such as Jabama, Jaran, etc.).
Alibaba Travels offers its customers a full range of tourism services, including the sale of domestic and international flights, trains, buses, group tours, and accommodation bookings. This company is the leader of Iran’s online travel and tourism market, with a rate of 2 services sold per second and a growth of 69% in the past year. Alibaba Travels has 138 million annual visitors, and a 55% share of Iran’s online tourism market.
Key Features Used:
- Journey designer
- SMS
- Push
- User Segmentation
- Funnels
- Paths
- Cohorts
- Relays
Company’s Objectives
Early booking can make a huge difference in your travel experience. It can save time, money, and stress, whether for a flight, accommodation, or an activity. Besides customer satisfaction, early booking helps businesses manage cash flow by bringing in money early, and it is an effective way to increase business success.
The Alibaba Travels Customer Marketing team aimed to improve its customer conversion rate through an early booking strategy. But how could they encourage customers to book early?
They addressed this question at Alibaba Travels using WebEngage’s powerful marketing automation tool.
Alibaba’s Challenges In Driving The Objective
- What were their challenges in reaching this objective?
- Choosing the right communication strategy
- Finding an automated, scalable, and dynamic engine
- The scale and variety of Alibaba Travels’s customer journeys
What were the solutions to overcome these challenges?
Using the most applicable features in WebEngage, like Custom Dashboards, Journey Designer, Live and Static Segmentation, and Funnel analysis.
Why Did Alibaba Travels Pick WebEngage?
Implementing a comprehensive customer data and marketing automation platform that could meet Alibaba’s needs to provide more than 9 traveling services to several million active users was only possible with a robust marketing automation tool like WebEngage.
WebEngage adapting its product to the expected needs of businesses can be one of the main strengths of this product compared to other competitors.
Result?
We’re very glad to have collaborated with Alibaba. We wish them all the best for all their future endeavors, and hope to be there for every step forward.
