About Shab

Established in 2016, Shab revolutionized MEA’s tourism market as the first platform dedicated to vocational and residence rentals. Shab is recognized as one of the pioneers in the travel and tourism industry and played a crucial role in revolutionizing domestic travel. The company aims to enhance accessibility for travelers while supporting local property owners, creating a win-win ecosystem.

Mission & vision of the company

• Mission: To provide every traveler with easy access to reliable, clean, and insured accommodations tailored to their needs.
• Vision: To transform travel planning, making it smooth, accessible, and enjoyable for a growing number of travelers across the country. Shab strives to become the go-to platform for domestic travel solutions by enhancing the tourism infrastructure across the country.

USPs:

1. Verified Accommodations: All properties listed on Shab undergo a stringent verification process to ensure cleanliness, safety, and comfort.
2. Customer-Centric Support: 24/7 customer service and complimentary travel insurance offer travelers peace of mind.
3. User-Friendly Platform: Advanced search filters, transparent pricing, and secure payment options make booking simple and efficient.
4. Community-Oriented: By connecting travelers with local property owners, Shab supports the domestic economy and enhances regional tourism.

Key Features Used:

• Journey designer
• Control Groups (Normal CG & UCG)
• Variations
• SMS
• Web push
• User segmentation
• Funnels
• Event Analytics
• Triggered campaigns
• Paths

Company’s Objectives

1. Personalized User Engagement:
Shab aims to deliver customized communication based on user interaction history. For example:
Active Interactions: Engaging users who perform specific actions on the platform, such as searching for accommodations or adding items to their favorites, by sending targeted follow-ups and suggestions.
Proactive Interactions: Reaching out to users who have not taken specific actions, using segmentation and tailored campaigns to encourage engagement and reactivation.

2. Optimizing the Customer Journey:
From the inspiration phase to the post-trip stage, Shab focuses on creating structured interactions that keep users engaged throughout their travel planning journey.

3. Driving Increased Reservations:
Improving conversion rates at critical stages like cart abandonment and pre-trip planning through automated and targeted communication.

4. Comprehensive Customer Insights:
Leveraging behavioral data to understand user preferences and tailor strategies that align with their needs.

5. Platform Stickiness:
Building deeper connections with users to make Shab their go-to platform for all travel-related needs.

Shab’s Challenges In Driving The Objective

1. Addressing User Engagement Across Segments:
Shab needed a platform capable of delivering personalized messages to diverse user groups, such as first-time visitors and loyal customers. Ensuring the right message reaches the right user at the right time was a significant challenge.

2. Optimizing Customer Journey Touchpoints:
Managing interactions across multiple customer journey stages (inspiration, booking, pre-trip, etc.) required a scalable and efficient automation tool to avoid drop-offs and improve conversion rates.

3. Limited Multi-Channel Capability:
Before adopting WebEngage, Shab relied on basic SMS tools. These lacked advanced targeting, segmentation, and analytical features, limiting its ability to maximize user engagement and retention.

4. Data-Driven Decision Making:
The absence of a unified analytics platform hindered Shab’s ability to extract actionable insights from user behavior data, impacting the effectiveness of campaigns.

Why Did Shab Pick WebEngage?

1. Need for a Robust Marketing Automation Platform:
Shab required a tool that offered advanced journey design, segmentation, and multi-channel communication capabilities, especially for SMS and web push notifications.

2. Superior Features:
While other tools were considered, WebEngage stood out due to its intuitive Journey Designer, robust user segmentation, and comprehensive analytics dashboard, enabling Shab to automate and personalize user interactions effectively.

Results?

The Way Forward

Company-Level Goals (Next 6-12 Months):

• Strengthening Customer Retention:

Increasing user retention rates by implementing loyalty-based engagement strategies.

• Expanding Market Presence:

Growing our presence in new regions and reaching a broader audience through strategic marketing automation.

• Boosting Operational Efficiency:

Streamlining internal workflows and campaign execution through more structured automation.

• Long-Term Collaboration with WebEngage:

Exploring additional WebEngage capabilities to align with Shab’s evolving business goals.

We wish the team at Shab all the best and hope to be there for all their future endavors.