About Travelxp
Travelxp is revolutionizing the travel industry by offering an integrated travel experience that combines immersive content, curated travel experiences, and seamless OTA bookings. As a global leader in travel infotainment, Travelxp blends captivating TV and OTT content with easy-to-use booking features, guiding users from discovery to booking. With a focus on offbeat destinations and experiential travel, Travelxp stands at the intersection of media, technology, and traveler behavior, creating unforgettable journeys.
Travelxp’s Key USPs
1. World’s Leading Travel Channel
Available in 20+ languages across 100+ countries, Travelxp offers original content in stunning 4K HDR, showcasing unique travel destinations.
2. OTT + OTA Integration
The Watch & Book model allows users to watch travel shows and instantly book experiences, stays, or flights, offering a seamless journey from inspiration to booking.
3. Hyper-Personalized Travel Experience
Travelxp uses AI-driven recommendations to personalize both content viewing and travel booking, offering tailored itineraries based on user preferences.
4. Focus on Offbeat & Experiential Travel
Travelxp highlights lesser-known destinations and immersive local experiences, targeting millennial and Gen Z audiences seeking authenticity and adventure.
5. Tech-First, AI-Enhanced Platform
AI powers marketing automation, campaign personalization, and chatbot-driven bookings, enhancing user engagement and experience.
6. Multilingual & Diverse Global Content
With content available in multiple languages, Travelxp appeals to both global and regional audiences.
Key Features Used by Travelxp
1. Journey Designer
WebEngage’s Journey Designer allowed Travelxp to automate user engagement across multiple touchpoints, including email, SMS, WhatsApp, and push notifications. Personalized, multi-phase journeys helped increase flight bookings and user retention.
2. Advanced User Segmentation
Travelxp used segmentation tools to deliver highly personalized communication based on transactional behavior, browsing history, and geolocation, ensuring each message resonated with its target audience.
3. Email & SMS Campaigns
Email campaigns were used to tell compelling product stories and send timely transactional nudges. SMS was used for quick, time-sensitive reminders about bookings and offers.
4. WhatsApp Automation
WhatsApp automation played a key role in engaging users at the last-mile stage, particularly for event reminders and booking confirmations.
5. Push Notifications
Travelxp leveraged push notifications to send instant updates, such as price drops and last-minute bookings, which helped drive urgency and re-engagement.
6. Real-time Event Tracking
WebEngage’s real-time event tracking allowed Travelxp to trigger personalized messages based on user actions, such as searching for destinations or abandoning carts, maximizing the chances of conversion.
Travelxp’s Objectives
- Increase conversions from new users to purchases: Focused on improving conversion rates for first-time users through effective engagement.
- Engage loyal users: Focused on identifying high-value users and creating personalized strategies to retain them.
- Build a unified communication strategy: Integrating email, WhatsApp, SMS, and push notifications to ensure a seamless user experience.
Challenges in Driving Objectives
- User Drop-offs: A large portion of users dropped off before completing bookings. They needed a solution to intelligently re-engage users.
- Fragmented Communication: Prior to WebEngage, communications were siloed, making it difficult to maintain consistent user engagement.
- Scalability: As their user base grew, manual segmentation and campaign management became inefficient.
Why Did Travelxp Pick WebEngage?
Travelxp chose WebEngage for its user-first approach to marketing automation. WebEngage’s platform offered the comprehensive features needed to improve retention and conversion, including an intuitive Journey Designer, seamless multi-channel orchestration, and real-time behavioral segmentation.
It allowed Travelxp to create hyper-personalized user experiences at scale, without adding operational complexity.
Were other tools considered at the same time?
Yes, Travelxp evaluated several other platforms. While each had its strengths, WebEngage stood out due to its more comprehensive and customizable solution, which aligned better with their retention goals and the need for granular control over user journeys.
What made Travelxp pick WebEngage over the others?
Several key factors influenced their decision:
a. User Journey Flexibility: The drag-and-drop Journey Designer enabled Travelxp to set up complex flows quickly, with precise logic based on events, attributes, and user states.
b. Cross-Channel Execution: WebEngage allowed Travelxp to orchestrate Email, SMS, WhatsApp, Push, and Web overlays within a single flow—something other tools couldn’t do as seamlessly.
c. Superior Segmentation Engine: The depth of segmentation options—combining transactional data, behavioral events, and lifecycle stages—was far more robust than other platforms.
d. Local Support and Guidance: WebEngage’s team provided hands-on support, onboarding guidance, and strategic input, making the transition smooth and delivering immediate impact.
Were other solutions used that were unsatisfactory?
Before adopting WebEngage, Travelxp relied on basic campaign tools that lacked integration and automation. These tools required manual execution, offered limited behavioral tracking, and couldn’t scale with their growing needs.
Communication felt disconnected, and the inability to test, measure, and personalize effectively made it difficult to optimize campaigns. WebEngage changed that entirely.
Results?
The Way Forward
Looking ahead, Travelxp plans to further enhance user engagement by:
Scaling personalized push/email journeys.
Focusing on re-engaging dormant users.
Introducing cross-sell and upsell flows for recent buyers.
By building on these strategies, Travelxp aims to continue its growth trajectory and refine its user retention strategies with WebEngage’s powerful platform.
We wish Travelxp all the best and hope to be there for all their future endeavors.
