About Taaghche
Taaghche is a leading digital platform dedicated to making Persian-language books, audiobooks, magazines, and newspapers more accessible to readers worldwide.
With a core mission to ensure that every Persian book is within reach, Taaghche promotes regular reading habits by providing a convenient and affordable digital alternative to physical books. In a market where rising print costs and distribution limitations affect access to physical books, Taaghche helps bridge the gap by offering content at significantly lower prices. Through its user-friendly apps and focus on reader experience, the platform supports both casual readers and dedicated book enthusiasts.
Taaghche operates within a growing but challenging digital publishing landscape. By aggregating titles from a wide network of publishers and optimizing book discovery through data-driven design, it addresses gaps in access and affordability. Its role is practical: make Persian-language books easier to find, buy, and read—whether for study or leisure—in a market where printed content can be costly or out of reach.
The Challenge: Creating Consistent, Data-Led Engagement
As Taaghche scaled its user base, the team faced operational bottlenecks in designing and managing automated user journeys. Existing tools lacked flexibility, making campaign execution and performance tracking cumbersome.
Limited ability to personalize at scale
Existing systems couldn’t handle the complexity of personalized messaging across millions of users
Fragmented channel management
Multiple tools created silos and inefficiencies in campaign coordination
Delays in performance analysis and optimization
Slow feedback loops prevented rapid iteration and improvement
Difficulty preventing over-communication and user fatigue
No unified system to manage message frequency across channels
The brand needed a unified system to automate engagement, measure performance, and deliver meaningful reader experiences without overwhelming its audience.
Why Taaghche Chose WebEngage
Taaghche selected WebEngage as its central engagement platform to simplify journey design, integrate all messaging channels, and enable real-time data access.
The decision was based on WebEngage’s proven flexibility, multi-channel orchestration, and the team’s strong execution support.
By consolidating in-app, push, SMS, and email campaigns in one platform, Taaghche gained complete visibility into user behavior and campaign performance.
Taaghche’s Objectives
Become the definitive digital exhibition
Taaghche set out to become the definitive digital exhibition for Persian-language books worldwide, ensuring every title, from ebooks and audiobooks to magazines and newspapers, is readily accessible.
Cultivate consistent reading habits
Their immediate goal was to cultivate consistent reading habits by simplifying book discovery, purchase, and consumption in one unified platform.
Grow an engaged user base
They aimed to grow an engaged user base through data-driven enhancements that refined the reading experience, boosted repeat purchases, and expanded the diversity of both content and audience.
Foster a sustainable digital reading culture
Ultimately, Taaghche’s objectives align with its long-term vision: to foster a sustainable digital reading culture for Persian speakers worldwide, striking a balance between customer-centric innovation and measurable business growth.
WebEngage In Action
Reading Reminder Journeys
Using behavioral triggers, Taaghche built automated reading-streak workflows that encourage daily reading.
Congratulatory notifications
Congratulatory notifications are sent when users finish a session.
Timely reminders
Timely reminders are triggered if users skip a few days, referencing the specific book they were reading.
Automatic pause logic
The logic automatically pauses notifications for users who frequently dismiss them, preventing fatigue.
After-Sales Journeys
Tailored post-purchase communication nurtures returning users through:
Coupon-based offers for re-purchases
Personalized discount codes to encourage repeat buying behavior
Subscription prompts for loyal readers
Targeted messaging to convert frequent buyers into subscribers
Personalized messages around discount-club benefits
Highlighting exclusive perks and savings opportunities
Analytics and Optimization
Continuous Monitoring
Through Journey Designer, Taaghche continuously monitors user behavior, runs A/B tests, and fine-tunes messaging frequency.
If engagement dips, users are temporarily excluded to maintain relevance and respect user experience.
Channel Integration
Push and in-app messages became high-performance touchpoints, while email is now being scaled for content discovery and curated recommendations.
All data now flows directly into WebEngage via a SQL-based API, allowing dynamic audience creation and precise targeting.
The Way Forward
Taaghche is now expanding email as a key engagement channel, using WebEngage’s design tools to build visually rich campaigns that showcase its vast book catalog and drive reading activity. With a SQL-based API integration, Taaghche can now fetch precise user and content data directly into WebEngage’s Journey Designer, powering smarter, data-driven campaigns.
Email expansion
Building visually rich campaigns to showcase book catalog
SQL-based API integration
Fetching precise user and content data for smarter campaigns
Personalized communication
Delivering timely messages without overwhelming users
Sustained growth
Nurturing individual reading habits while supporting platform expansion
The focus is on delivering personalized, timely communication that encourages reading and book purchases — without overwhelming users. By combining WebEngage’s automation with enhanced data infrastructure, Taaghche continues to design targeted journeys that nurture individual reading habits while supporting sustained platform growth.
We wish Taagche all the best, and hope to be there for all their endavors.
