Diksha Dwivedi
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Founder, YOSO Media
Diksha Dwivedi comes with 9+ years of experience in creating content IPs. Her first startup AkkarBakkar garnered 150M+ pageviews in its lifetime. She’s now building YOSO Media – a storytelling partner for founders, for leaders, for startups.
Articles by Diksha Dwivedi
7 Mins Read
18th December, 2024
Introduction
Remember the last time you spotted your favorite brand in a Netflix show and thought, &…
8 Mins Read
18th December, 2024
You’ve likely noticed a small red dot or a number perched on an app icon on your phone—a little nudg…
8 Mins Read
5th December, 2024
Introduction:
Demographics can only take you so far — they tell you who your customers are but not w…
10 Mins Read
2nd December, 2024
Behavioral segmentation is a marketing strategy that divides consumers into groups based on their be…
10 Mins Read
22nd November, 2024
Introduction
Christmas is a magical time for marketers—a season filled with opportunities to connec…
8 Mins Read
6th November, 2024
Customer engagement is a top priority for Banking, Financial Services, and Insurance (BFSI) brands, …
