Harshita Lal
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Product Marketing Manager, WebEngage
Harshita is a product marketer with a knack for storytelling, sharp communication, and positioning products for success. With 4+ years of experience, she excels at bridging the gap between brands and their audiences. Outside work, she’s all about discovering new cafés, travel destinations, and binge-worthy shows.
Articles by Harshita Lal
3 Mins Read
17th January, 2025
Did you know that 35% of marketers prioritize conversion rates as a key success metric? Combine that…
7 Mins Read
14th January, 2025
Personalization is no longer a luxury—it’s an expectation. 71% of consumers now expect personalized …
3 Mins Read
7th January, 2025
Picture this: A shopper lands on your website, searching for a white formal shirt. The exact match i…
3 Mins Read
23rd December, 2024
Ever feel like your campaigns could use a little more magic? Well, here’s a fun fact: the right pers…
6 Mins Read
12th December, 2024
For marketers in the B2B SaaS world, automation is everything. In fact, 74% of marketers agree that …
6 Mins Read
28th November, 2024
As a marketer, keeping up with fast-changing user behaviors can feel like a never-ending task. Manua…
