Harshita Lal
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Product Marketing Manager, WebEngage
Harshita is a product marketing professional with 4+ years of experience in creating content that captures attention and helps brands connect with their audiences. Her expertise lies in storytelling, communication, and product positioning. Outside of work, she enjoys café-hopping, binge-watching shows, and exploring new places.
Articles by Harshita Lal
5 Mins Read
25th September, 2024
As a marketer, you know that data drives everything—performance insights, personalized campaigns, an…
5 Mins Read
19th August, 2024
A single moment of personalized engagement can make all the difference. Curious how?
Picture this: A…
3 Mins Read
13th August, 2024
Monsoon rain breathes new life into everything it touches ✨. It’s like that moment when your garden,…
6 Mins Read
8th July, 2024
Imagine having the power to truly understand your customer base, segmenting them in a way that revea…
4 Mins Read
5th July, 2024
Did you know — Companies investing in advanced data analytics tools are levelling up their customer …
4 Mins Read
31st May, 2024
Mastering the art of customizing notifications can be daunting, especially when you want to truly ca…
