Priyam Jha
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Lead – Brand Marketing, WebEngage
Priyam looks after Brand Marketing at WebEngage, learning the ropes of building iconic brands in the B2B space. He is striving to develop EngageCast into the leading podcast for user retention & engagement with cutting-edge, top-quality content. When he isn’t busy looking after brand marketing & PR initiatives, he likes to dabble in a bit of photography, listen to rock music, and indulge in PC gaming.
Articles by Priyam Jha
4 Mins Read
15th April, 2025
The A/B Testing Fallacy: Are You Seeing the Full Picture?
A/B testing has been the gold standard for…
4 Mins Read
4th April, 2025
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…
3 Mins Read
4th July, 2024
The reports are in! Quarterly, G2 highlights the top-rated solutions in the industry, as chosen by t…
14 Mins Read
30th October, 2019
We are living in the era of the ‘Evolved Consumer,’ where consumers actively seek information to mak…
15 Mins Read
21st May, 2019
Back in the old days when the Internet was but an inconceivable fantasy, businesses had to get creat…
13 Mins Read
15th March, 2018
Table of Contents:
1. What is Multi-Channel Marketing?
2. How is it different from Cross-Channel Mar…
