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Latest Blog

Mastering Landing Page Optimization: Best Practices for Increased Conversions
Others 8 Min Read

Mastering Landing Page Optimization: Best Practices for Increased Conversions

Jan 25, 2017

What Is a Landing Page? Before we get into the details of this topic, let us first understand what a...

Rohit Srivastav Rohit Srivastav

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Monthly Product Updates: August 2019
Product Updates 3 Min Read

Monthly Product Updates: August 2019

Sep 06, 2019

We have made a bunch of additions to WebEngage in August. Here’s a consolidated list below: Transact...

Arpit Rai Arpit Rai
Net Promoter Score: Learn What Promoters And Detractors Hide From You
Marketing Automation 6 Min Read

Net Promoter Score: Learn What Promoters And Detractors Hide From You

Feb 27, 2017

Table Of Contents: 1. How to measure Net Promoter Score – In-app/on web/ via email 2. Know what detr...

Shafique Gajdhar Shafique Gajdhar
Calculating the ROI of a Marketing Automation Platform down to the last penny!
Marketing Automation 10 Min Read

Calculating the ROI of a Marketing Automation Platform down to the last penny!

Feb 25, 2022

On average, about 51% of companies are using marketing automation as of today. The rapid increase in...

Siddharth Shukla Siddharth Shukla

Popular Blog Posts

28 Tips To Avoid Spam Filters When Doing Email Marketing
Mobile Marketing 19 Min Read

28 Tips To Avoid Spam Filters When Doing Email Marketing

15 B2C Marketing Automation Examples (That Work)
Marketing Automation 31 Min Read

15 B2C Marketing Automation Examples (That Work)

How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention
Marketing Automation 11 Min Read

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6 Micro Segmentation Marketing Examples You Haven't Thought Of Yet
User Segmentation 13 Min Read

6 Micro Segmentation Marketing Examples You Haven't Thought Of Yet

10 Marketing Automation Trends of 2023
Marketing Automation 18 Min Read

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Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)
Campaign Personalization 13 Min Read

Why Hyper-Personalization Is The Future Of Marketing (And How To Do It)

B2B vs B2C Marketing Automation Platform. What's The Primary Difference?
Conversion Rate Optimization 16 Min Read

B2B vs B2C Marketing Automation Platform. What's The Primary Difference?

Feb 27, 2017

Table Of Contents: 1. Why do B2B and B2C have different marketing automation platforms? 2. Channels ...

Ajit Singh Ajit Singh
Welcome Ravi!
Company Announcements 1 Min Read

Welcome Ravi!

Apr 01, 2013

In yet another milestone, we have shed our all_engineers tag on the company by bringing on-board on...

Avlesh Singh Avlesh Singh
6 Reasons Why Triggered Email Marketing Works [With Examples]
Marketing Automation 12 Min Read

6 Reasons Why Triggered Email Marketing Works [With Examples]

Feb 28, 2017

Triggered emails The value of using automated emails—those triggered by customer actions, such as a ...

Lisa Lisa
How To Use Small Data For Personalized Communication In Hotel Industry (Part II)
Campaign Personalization 16 Min Read

How To Use Small Data For Personalized Communication In Hotel Industry (Part II)

Mar 17, 2017

When I got my hands on Martin Lindstrom’s Small Data: The Tiny Clues that Uncover Huge, it was unpu...

Avantika Pandey Avantika Pandey
New Feature: Mask Values of Attributes
Product Updates 2 Min Read

New Feature: Mask Values of Attributes

Mar 18, 2019

We have released a new feature today that enables you to mask values of attributes on the WebEngage ...

Arpit Rai Arpit Rai
The Importance of B2C Marketing Cloud for Long-Term Customer Retention
Marketing Automation 10 Min Read

The Importance of B2C Marketing Cloud for Long-Term Customer Retention

Mar 24, 2017

Let this statistic open your eyes: B2B eCommerce experiences the lowest conversion rates according ...

Shafique Gajdhar Shafique Gajdhar
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