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- Product Updates
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25th April, 2025
What happens when your most engaged audiences meet the world’s most addictive platform?
You unlock r…
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15th April, 2025
The A/B Testing Fallacy: Are You Seeing the Full Picture?
A/B testing has been the gold standard for…
- Product Updates
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As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…
- Cross-Channel Engagement, Customer Relationship Management, Customer Retention, Insights & Analytics
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24th March, 2025
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become …
- Customer Experience, Customer Journey, Customer Retention, Omnichannel Marketing, Retention Marketing
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17th March, 2025
Not too long ago, a warm greeting at the bank entrance or a face-to-face meeting with a representati…

Harshita Lal
Priyam Jha
Abhijat Shukla
Inioluwa Ademuwagun