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Artificial intelligence (AI) has moved beyond being a niche experiment in marketing and has become a…
Interviews
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By the early 2020s, AI stopped being a side experiment in martech, and became central to how busines…
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In an era where customer expectations are constantly evolving, travel brands need innovative solutio…
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India, more than other markets, faces challenges in navigating the increasingly complex market tool…
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30th October, 2024
By Hetarth Patel, Vice President – Growth Markets (MEA, Americas, APAC), WebEngage
Businesses toda…
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5th December, 2024
Patel shares how businesses are leveraging omnichannel strategies, AI-driven solutions, and hyper-p…
